Andy McAfee, AbelsonTaylor Joyce Pedretti, BBDO Moderator: Tina Gaffney, Realeyes Phil Sawyer, PW Sawyer Consulting

Television Creative Assessment Panel

October 26, 2017 2:30 pm - 3:10 pm

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Andy McAfee
Tina Gaffney
Joyce Pedretti
Phil Sawyer

Led by a top research authority, hear from top agency creative minds as they assess recent and current TV marketing efforts. Learn what works and what doesn’t as they share their recommendations for crafting strong communications that motivates patients to action. Discussions will include both branded and disease education marketing.