Britta Cleveland, Meredith Research Solutions Mark Miller, Symphony Health

Magazines: Driving Rx Conversion & ROAS

October 26, 2017 9:45 am - 10:15 am

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Britta Cleveland
Mark Miller

Meredith Corporation, the leader in proving the effectiveness of print advertising on brand sales, in partnership with Symphony Health Solutions, set out to measure the impact print ads have on Rx sales conversions and overall Return On Ad Spend (ROAS). Publicly released for the first time at DTC Forum, Mark Miller, SVP & General Manager, Audience and Media from Symphony Health, and Britta Cleveland, Meredith SVP of Research, will share the results that print marketing efforts have on new-to-brand patients, compliance among current brand users, and therapy switchers.