Shin Sawada, Otsuka America Pharmaceutical, Inc. Terri-Lynne Jones, Lundbeck LLC

The Power of Print Advertising in the Digital Age


October 26, 2017 11:35 am - 12:05 pm

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Shin Sawada
Terri-Lynne Jones

Print plays a crucial role in reaching and educating patients. Leading marketers, Shin Sawada and Terri-Lynne Jones, will help debunk common misconceptions and myths about this media channel, share some considerations for setting realistic goals, and discuss developing effective print ads. Then, learn how the team put these lessons into practice. To inspire your advertising further, Shin and Terri-Lynne will also share examples from outside the industry that go beyond the traditional when it comes to print communications.