Top Menu

Editorial Calendar

DTC in Focus

Issue Central Theme* Deadline for Ads & Content Release Date**
January Disruptive Innovation 1/18/2017 1/25/2017
February Strategy & Planning 2/15/2017 2/22/2017
March Overcoming Communication Challenges 3/15/2017 3/22/2017
April Relationship Marketing 4/19/2017 4/26/2017
May Digital & Social Media 5/17/2017 5/24/2017
June Disease Awareness/Education 6/14/2017 6/21/2017
July Consumer Trends 7/19/2017 7/26/2017
August Multicultural 8/16/2017 8/23/2017
September Mass Media 9/13/2017 9/20/2017
October Creative Assessment 10/18/2017 10/25/2017
November 2018 Outlook 11/8/2017 11/15/2017
December No Issue N/A N/A

*Each issue of DTC in Focus will heavily focus on a central theme, but will also now include various other topics each month as well.
**May be adjusted to avoid conference and seminar dates.


DTC Perspectives Magazine: The Annual Issue

Deadline for IOs Deadline for Ad Creative Release Date
February 10, 2017 February 17, 2017 DTC National Conference 2017


Writing for DTC Perspectives

We offer a variety of options for those interesting in writing, including but not limited to: DTC in Focus newsletter, stand alone website articles, a mini-series for our website, and DTC Perspectives Magazine. To become a contributor, complete this form or contact Jennifer Kovack, Director of Publishing and Awards at

Please keep the following parameters in mind when drafting submissions for DTC Perspectives:

  • The article must not be self promotional. Focus on knowledge, lessons learned and best practices. (For sponsored content opportunities, please contact John Woodbridge at
  • All submissions must be previously unpublished. Otherwise, permission for republishing must be provided.
  • Topics should be fresh, cutting edge and relevant to DTC marketing. We encourage new studies and case studies, and discourage philosophical fluff pieces.
  • Pay close attention to sentence structure and grammar – we want to keep the article in your voice and do not want to have to rewrite portions that are poorly written.

If your article is approved, please be prepared to submit the following for publishing:

  • A final, proofed version of the article
  • Any accompanying artwork (optional)
  • High res headshot of the author(s)
  • Brief bio with contact information (social profiles, phone number, and/or email)