You have only one chance to launch a DTC effort. Make sure you have the best advice. Give Bob a call at 561-455-2394 or email him at bob@dtcperspectives.com.
If your drug or device brand is currently doing or considering DTC advertising ask Bob Ehrlich to help improve it.
Bob Ehrlich has been involved in DTC for 17 years as a consultant, writer, and speaker. As CEO of DTC Perspectives, Bob has been a leader in the drug and device Industry. Prior to starting DTC Perspectives in 2000, Bob was responsible for the consumer launch of Lipitor in 1997.
Bob will help make your new or existing DTC program more effective. He can help with pre-launch, at launch, or at any point in the DTC cycle. Services include agency selection, strategy development, copy development, market research planning, ROI targets, media selection, and digital and social media.
Bob will personally work on all projects. No delegation to junior partners.
You have only one chance to launch a DTC effort. Make sure you have the best advice. Give Bob a call at 561-455-2394 or email him at bob@dtcperspectives.com.
