COMING UP…
in the March 2012 “At-Conference” Issue of DTC Perspectives Magazine
The March 2012 issue of DTC Perspectives magazine will focus on each major media element, providing a look at effective DTC marketing in its totality. In addition, it is our “at-conference” issue, being distributed to all subscribers as well as each DTC National attendee.
Authors and topics include:
- DTC Perspectives Q&A with Novo Nordisk about their “Ask.Screen.Know.” Campaign
- Harnessing Best Practices in Multi-Channel Marketing Operations, by David Bernard of DB Marketing Technologies and Craig McGettigan of Bristol-Myers Squibb
- 5 Key Consumer Trends for a New Healthcare Reality, by Maureen Malloy of
Manhattan Research
- An Analysis on DTC Television Advertising, by Fariba Zamaniyan of TRA Global
- Tying Print Ads into Digital Strategies for an Integrated Approach, by Graham Mills
of Digitas Health
- The “Eco-System” of End-of-Life Brands, by Karen Carr of imc2
- A Look at the Latest Regulatory Issues and implications, by Michael Peroff of
Strategic Domain
- Supporting & Encouraging Patients through Online Video and TV, by Raj Amin of HealthiNation
- Competitive Landscape for Co-Pay Cards and Savings Offers, by Crossix
With regular columns:
- NEW! Creative Trends with Ogilvy’s Jonathan Isaacs
- Jim Davidson’s Eye on the Hill
- Book Review by our CEO Bob Ehrlich
- DTC Perspectives Editorial
Important Dates:
Insertion Order: February 15, 2012
Materials Due: February 22, 2012
NEW Ad Options Available! For Advertising Information, Contact:
Matt Yavorski
Sales Associate
973-239-2051, x-224
Matt@dtcperspectives.com
