Top Menu

Archive | Sponsored Content

Traver Hutchins 2017 LinkedIn 400x400 copy

How Rx, OTC, & CPG Brands Can Play It Safe in the Digital Era

Sponsored Content The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social […]

Continue Reading 0
186380368

Build Your Bottom Line through Effective Listening, Tapping Emotion, & Strong Engagement

Health and wellness, pharmaceutical, and medical-device providers must navigate an ever-evolving and consistently complicated healthcare landscape. Agencies (and corporate marketers) serve a key role in helping their clients problem solve, understand their challenges, and identify critical success factors. How is this best accomplished? Through the power of thorough, intuitive and intentional listening, and strong engagement […]

Continue Reading 0
MHT

The Innovative Approach to Patient Activation

Sponsored Content Personalized Smart Recommendations in social networks What if Amazon was in charge of patient activation? Personalized, data-driven healthcare solutions would up-end patient activation as we know it. Some biopharma marketers are already doing this today, leveraging social networks to anticipate and address patient needs proactively. Here’s the formula for how they are doing […]

Continue Reading 0
Dante Gaudio

How to Create Powerful Narratives in Health

Sponsored Content Healthline Insider Q and A: A series of conversations with experts from the digital, health and marketing industries. Why? Because different perspectives enrich us and make us smarter, stronger, and more aware. Healthline Insider’s Ingrid Eberly sat down for a conversation with our SVP of Media Strategy & Revenue, Dante Gaudio, on the […]

Continue Reading 0
Mesmerize_tag_Main_cmyk

Point of Care Demands a Modern Marketing Strategy

Sponsored Content A varied media mix that includes effective print tactics, is fundamental to unlock the full value of a Point of Care sponsorship program. Like numerous other media environments in recent years, the Point of Care landscape has become increasingly focused on digital platforms.  From televisions to touchscreens, providers have created a wealth of […]

Continue Reading 0
Interact-3DHeart_Com-HeartAttkPrev

Check the Pulse of Your Heart Health Marketing

Sponsored Content Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, […]

Continue Reading 0