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DTC Perspectives | DTC in Focus

Digital Health and Pharma: Leveraging Healthcare Delivery Models to Engage Patients in New Ways

In such a strongly regulated industry where it is most important to avoid a downslide, pharma is falling behind in digital health. Risk taking and innovation suggests being open-minded for failure. As Robert F. Kennedy said, “Only those who dare to fail greatly can ever achieve greatly.” The path to success is filled with risk […]

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At the Center of Industry’s ‘Solar System’: Five Strategies to Connect with Patients

Children and fools speak the truth, they say. When Galileo first said that the Earth travels around the Sun, he was held for a fool. When industry pundits say that patients are at the center of the life science Solar System, they, too, are sometimes accused of throwing around mere buzzwords. But that doesn’t make […]

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DTC Perspectives | DTC in Focus

Cultivating Engaged Patients: 5 Lessons Learned

People actively involved in their health and healthcare generally have better outcomes in managing their condition. So how do those of us working in healthcare and healthcare marketing motivate people to get more involved? While we don’t have all the answers, Health Union has learned some valuable lessons and practical tips for enhancing patient engagement […]

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Getting to the How – Unlocking Identification, Personalization and the Regulatory Landscape

Technological innovation has changed how people react and connect to each other, how consumers engage and communicate both with and about companies, and how companies think about and use data to engage with consumers. These changes are impacting the Life Science and Health industries in much the same way and require a level of thoughtfulness […]

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DTC Perspectives | DTC in Focus

Think Big, Start Small, Move Fast: 15 Tips From the Mayo Clinic on Marketing Innovation

The innovation books on my shelf are typically written by designers, famous agency wizards, marketing gurus, etc., so it was surprising to see a title, co-authored by a team from the Mayo Clinic Center for Innovation, popup in my Amazon book recommendations. After all, healthcare is rarely (if ever) seen as a hotbed for innovation. […]

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DTC Perspectives | DTC in Focus

Managing Brand Success in Market

The healthcare landscape has transformed rapidly in this technology-led, customer-controlled world and the discipline of marketing must evolve with it to stay relevant to the needs, motivations, challenges and behaviors of its audiences. We must flip the paradigm from one of gaining the consumer’s attention to one that reflects understanding of today’s empowered consumer and […]

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