The US Department of Health and Human Services (HHS) has awarded nearly $42 million in funding to 49 Health Center Controlled Networks (HCCNs). HCCNs work together to improve access to and quality of care, as well as leverage health information technology to cut costs and improve care coordination. The funding came through the Health Resources and […]
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How Point of Care Complements Other Healthcare Marketing Tactics
I sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in the industry with giants like Saatchi & Saatchi, Wyeth, and Merck. Charlie currently serves as […]
PhRMA Launches New TV Ad Under Let’s Talk About Cost Campaign
In early June, PhRMA released its first-ever television ad as part of its Let’s Talk About Cost campaign, which has previously released print, digital, and radio ads. The ad aims to “reaffirm our commitment and generate more conversation about solutions to the challenges patients face affording their medicines.” With heightened discussion in recent times surrounding […]
Federal Judge Strikes Down Price Disclosure in Ads
Earlier this month, US District Judge Amit Mehta ruled that the US Department of Health and Human Services (HHS) “lacked authority from the US Congress to compel drug manufacturers to disclose list prices,” as per reports. In mid-June, Merck & Co., Eli Lilly & Co, and Amgen, along with the Association of National Advertisers, filed a lawsuit on […]
How Rx, OTC, & CPG Brands Can Play It Safe in the Digital Era
Sponsored Content The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social […]
Four Trends Out of MWC and SXSW That Have Pharma Marketers Talking
Every year, events like South By Southwest and Mobile World Congress bring us new technology innovations that have the potential to fundamentally reshape a marketers’ playbook. This year was no different, as pharma marketers in attendance in Austin and Barcelona saw a range of technologies from brands like AT&T and Google. But what technologies from […]
Build Your Bottom Line through Effective Listening, Tapping Emotion, & Strong Engagement
Health and wellness, pharmaceutical, and medical-device providers must navigate an ever-evolving and consistently complicated healthcare landscape. Agencies (and corporate marketers) serve a key role in helping their clients problem solve, understand their challenges, and identify critical success factors. How is this best accomplished? Through the power of thorough, intuitive and intentional listening, and strong engagement […]
Digital Health Insights from MARS Consumer Health Study
Sponsored Content Click on the infographic below to view full size. Learn how you can prepare for the digital health consumer with insights from the MARS Consumer Health Study.
The Innovative Approach to Patient Activation
Sponsored Content Personalized Smart Recommendations in social networks What if Amazon was in charge of patient activation? Personalized, data-driven healthcare solutions would up-end patient activation as we know it. Some biopharma marketers are already doing this today, leveraging social networks to anticipate and address patient needs proactively. Here’s the formula for how they are doing […]
Unlocking the Weather-Wellness Connection
Sponsored Content Many people associate weather conditions with their health and wellbeing. Perhaps you have family members claim to be able to sense changes in the weather because they feel a migraine coming on, friends who swear they can forecast rainfall better than the meteorologists due to increases in pain levels within their joints, or […]