Top Menu

Archive | DTC News

186380368

Build Your Bottom Line through Effective Listening, Tapping Emotion, & Strong Engagement

Health and wellness, pharmaceutical, and medical-device providers must navigate an ever-evolving and consistently complicated healthcare landscape. Agencies (and corporate marketers) serve a key role in helping their clients problem solve, understand their challenges, and identify critical success factors. How is this best accomplished? Through the power of thorough, intuitive and intentional listening, and strong engagement […]

Continue Reading 0
MHT

The Innovative Approach to Patient Activation

Sponsored Content Personalized Smart Recommendations in social networks What if Amazon was in charge of patient activation? Personalized, data-driven healthcare solutions would up-end patient activation as we know it. Some biopharma marketers are already doing this today, leveraging social networks to anticipate and address patient needs proactively. Here’s the formula for how they are doing […]

Continue Reading 0
Dante Gaudio

How to Create Powerful Narratives in Health

Sponsored Content Healthline Insider Q and A: A series of conversations with experts from the digital, health and marketing industries. Why? Because different perspectives enrich us and make us smarter, stronger, and more aware. Healthline Insider’s Ingrid Eberly sat down for a conversation with our SVP of Media Strategy & Revenue, Dante Gaudio, on the […]

Continue Reading 0
Mesmerize_tag_Main_cmyk

Point of Care Demands a Modern Marketing Strategy

Sponsored Content A varied media mix that includes effective print tactics, is fundamental to unlock the full value of a Point of Care sponsorship program. Like numerous other media environments in recent years, the Point of Care landscape has become increasingly focused on digital platforms.  From televisions to touchscreens, providers have created a wealth of […]

Continue Reading 0
ThinkstockPhotos-175861511 (1)

Data-Driven Everything

In today’s world, consumers expect personalized, relevant communications tailored to their specific needs. The consumer goods, retail, fashion, and travel industries all reach these levels of personalization, but how can pharma marketers reach consumers on such an individualized level in such a regulated space? Enter data-driven marketing. The promise of big data has largely remained […]

Continue Reading 0
PP-AMA

PatientPoint, AMA Collaborate to Address Top Chronic Diseases

Announced on Diabetes Alert Day, March 26th, PatientPoint and the American Medical Association (AMA) are developing content to educate patients and their HCPs about the risks of type 2 diabetes as well as cardiovascular disease. The collaboration will utilize PatientPoint’s in-office technology to encourage patients to have an informed conversation about either condition, with the goal of […]

Continue Reading 0