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Register for GOLD – Best Value for the DTC National 2012

  The DTC National Gold Pass is the ‘Best Value’ Option for Attendees interested in the full DTC National experience. From streamlining the check-in process to post-conference access of the conference videos, the Gold Pass includes a great bundle of conference elements. Attend the pre-conference workshop on targetted DTC marketing options and use your $199 […]

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New Study Wants More FDA DTC Explanations

New Study Wants More FDA DTC Explanations “The authors feel consumers misunderstand what FDA approval means.” -Bob Ehrlich Two physician researchers, Drs. Schwartz and Woloshin, have studied and published on DTC for years. They have generally been critical of drug industry communications. In their latest study published 9/12/2011 in the journal “Archives of Internal Medicine”, […]

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