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DTC for Cancer Treatments: Must-See TV

The word “cancer” has become a household word, used by cancer centers, drug manufactures and the non-profit community in aggressive and extensive DTC marketing initiatives. But, historically, marketing cancer products directly to consumers rarely (if ever) happened; it was one of those areas that was deemed to be “pushing it too far.” What has contributed […]

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Rob Blazek RPh

Aim for the Gold Standard in Measuring Point-of-Care Marketing

If you’ve been asking hard questions about the data provided by your DTC and POC campaign partners, you’re not alone. Although the heightened scrutiny is new, the challenges aren’t. The good news is that trustworthy solutions are established, proven, and available. Treatment decisions and research are guided by data that meets exacting standards for quality, […]

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Point-of-Care Credibility is Essential for Patient Health

Point-of-Care media must take responsibility for its trust and accountability because patient health depends on it. According to the CDC, American patients visited the doctor nearly 1 billion times in 2017 – over three trips per person. In many of those doctors’ offices across the United States, patients found educational materials to aid them in […]

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Chris Neuner headshot

Health is Personal; Health Advertising Should Be, Too

New Data Indicates that Consumers Want Targeted Health Ads It’s one of the conundrums we face as health marketers, that health is completely personal. Pain is subjective. Symptoms vary. My epilepsy is different. What works for one consumer doesn’t necessarily work for the other. Not only does personal biology vary from person to person, but […]

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FDA Launches Mobile App ‘Drugs@FDA Express’

The FDA recently released “Drugs@FDA Express”, a mobile app that allows users to search for information about FDA-approved brand and generic prescriptions, OTC medications, and biological therapeutic products. The mobile app is a “light” version of the full website, with the app omitting letters and reviews – although the app’s homepage states this and includes a […]

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Healthcare Tops Concerns for Americans in Latest Gallup Poll

In the latest Gallup poll, 55% of Americans “worry a great deal” about the availability and affordability of healthcare. The concerns around healthcare top the list, beating out other major concerns such as Crime and violence, Federal spending and the budget deficit, and Availability of guns. A further 23% ranked their concern level at “a […]

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Mesmerize Marketing Acquired by Brite Media Group

Out-of-home advertising company, Brite Media Group, has acquired Mesmerize Marketing, a leader in patient education at the point-of-care. “Gregory Leibert, the founder and Chief Executive Officer of Mesmerize, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the Mesmerize business along with their existing team,” outlined the […]

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Andrew Schirmer

Andrew Schirmer Named CEO of Ogilvy CommonHealth

Andrew Schirmer has taken on the role of Chief Executive Officer with Ogilvy CommonHealth North America, a WPP Health & Wellness company. He returns to his roots, having started his career with the company in 1987. Schirmer was most recently President with McCann Global Health, overseeing the firm’s global and public health unit. According to […]

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