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Data-Driven Everything

In today’s world, consumers expect personalized, relevant communications tailored to their specific needs. The consumer goods, retail, fashion, and travel industries all reach these levels of personalization, but how can pharma marketers reach consumers on such an individualized level in such a regulated space? Enter data-driven marketing. The promise of big data has largely remained […]

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PatientPoint, AMA Collaborate to Address Top Chronic Diseases

Announced on Diabetes Alert Day, March 26th, PatientPoint and the American Medical Association (AMA) are developing content to educate patients and their HCPs about the risks of type 2 diabetes as well as cardiovascular disease. The collaboration will utilize PatientPoint’s in-office technology to encourage patients to have an informed conversation about either condition, with the goal of […]

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Inaugural Sharecare Awards Recognized Health & Wellness Excellence

Sharecare recently launched its first-ever Sharecare Awards, honoring standout health and wellness programming and productions. The evening was hosted by Dr. Mehmet Oz, cofounder of Sharecare, and his daughter, Daphne Oz, at the Atlanta History Center. Winners included Pfizer’s “This is Living with Cancer” for the Chronic Conditions category; “Healthy Living Video Shorts” by the […]

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Industry Veteran Dan Chichester Rejoins Ogilvy Health

Dan Chichester has re-joined Ogilvy Health, after a five-year hiatus, as Chief Experience Officer (CXO). In this newly-created role, he will be “responsible for driving forward Ogilvy Health’s innovation, digital strategy, and brand engagement,” the news release stated. Andrew Schirmer, CEO of Ogilvy Health was quoted in the release, stating, “Today, everything in the marketing, communications, […]

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The Best Marketing Strategies for the Pharmaceutical Industry

The pharmaceutical industry is one of the most powerful sectors in the United States. The United States government has long realized how much of an influence the industry has had since its origin over a century ago and has regulated the industry as such. Pharmaceutical companies’ largest expenses are research and development costs, which typically […]

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How Do Physicians Really Feel About Technology? Survey Says…

Sponsored Content Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a […]

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SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform

Zen Chu, MD, of Accelerated Medical Ventures and senior lecturer at MIT Sloan School of Management, said “We’ve got so many new technologies and redesigned experiences impacting both the value we deliver and also the value patients are getting from healthcare.” A SWOT analysis shows that virtual reality (VR) is a novelty that will be […]

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