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PatientPoint Raises $140 Million in Capital to Fuel Its Digital POC Growth

PatientPoint announced this week that it received $140 million in capital from private investment firms, allowing for significant digital growth in its point of care networks. Serving as a strategic advisor, the Peter J. Solomon Company secured the financing from Searchlight Capital Partners and Silver Point Capital. A leader in patient education and engagement programs […]

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The Impact of Behavioral Coaching on Adherence

The concept of coaching is pervasive in today’s culture with many popular forms: life coach, fitness coach, personal coach, wellness coach, and behavioral coach. Regardless of the topic, coaches help us to take the next step towards achieving our goals. But understanding the purpose behind behavioral coaching is particularly important as we seek to meet […]

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How Empowered Nurses are Changing the Pharma Industry

Nurses today are in an optimal position to help pharmaceutical companies. According to the American Nurses Association, nursing professionals have high levels of trust in terms of consumer perception for the past 15 years, and nursing reliability and expertise is recognized within the healthcare profession. Yet the critical functions of nurses within the pharmaceutical industry […]

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Five Strategies for Pharma Engagement on Social Media

Here’s the big question: How does an industry with regulatory constraints around how it communicates with the public successfully engage on social media through robust, timely, and helpful interactions? There’s not a simple answer, but creating clear and consistent “rules of engagement” can make for a good first step forward. As a digital and social […]

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Rules of the Code

Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads? This is the second entry in the series about “promotional peccadilloes” available on Convergence Point Media’s Insights blog – topics that often trigger a perceived conflict between good regulatory compliance and effective marketing, and our perspectives on best practices to address them.  The […]

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Pulling Your Brand Through at POC

As pharma marketers continue to expand their footprint in the point of care (POC) channel – a channel where spending is growing at eight-times the rate of television spending – they are realizing not only its potential but the importance of ensuring their messaging mirrors their brand essentials as much as possible. For pharmaceutical brands, […]

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The Digital (R)Evolution of Healthcare: How 2016 Trends will Evolve in the Year Ahead

The Point of Care Communications Council (POC3), an industry association dedicated to advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, recently held its annual meeting in New York to discuss how to elevate healthcare at the POC. Whether we come from clinical, marketing, patient education, […]

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