Where do consumers go to find information? Don’t overthink it—the simple answer is Google. In fact, the last time Google released data in 2012, the search engine giant reported more than 1 trillion searches every year. It’s only safe to assume that number has grown significantly since then. But where are these consumers getting their […]
Following the logic of value-based purchasing, drugs with promise of extending life and treating rare diseases should have a higher purchasing value than those with unclear clinical efficacy results and economic benefits. Sounds reasonable. However, what the healthcare system is lacking is a straightforward method of assessing which drugs are both efficacious and cost-conscious. To address […]
The necessity of clinical trials as a means of assessing potentially life-saving interventions is widely accepted by healthcare providers and medical researchers alike. Also generally agreed upon is the difficulty of finding patients who meet the necessary inclusion criteria to participate in these clinical trials. In part, this challenge can be attributed to the administrative […]
Social Media, Risk, Cross-Functional and Strategy Renowned author and literary critic Lawrence Clark Powell said, “Write to be understood, speak to be heard, read to grow.” The idealism inherent in this statement is inspirational for the pharmaceutical industry when overcoming communication challenges. Barriers are eliminated through insightful interpretation of the written word, verbalization of […]
It’s probably safe to say that you’ve been to the doctor at least once in your adult life. So you can probably relate to this: You’re sitting on the exam room table in your physician’s office. In your head, there’s a lengthy list of questions related to the reason for your visit – an aching […]
Managing social media in the healthcare space can be challenging and must be approached with a unique strategy by brands. In my experience, a brand’s objectives for organic social media can run the gamut from listening and research, to marketing and engagement, to sales and CRM. (Not all at once, thankfully.) I’m focused on achieving […]
By developing and implementing solutions for handling adverse events in social media, your company has the opportunity to leverage key information from the largest focus group in the world. In my previous column, I discussed how social media can be viewed as a “perpetual focus group.” The sheer and ever-expanding volume of these conversations represent a […]
You know that men and women are so different that we have to look to the planets to sort out the contrast. But when it comes to trusting the biopharmaceutical industry, we’ve found that the genders are at the same time similar and different. For the last two years, we have conducted a revealing survey […]
The significant majority of pharma budgets are often spent on TV media due to its wide reach and being a great starting connection with consumers. In a recent study by TiVo, which was not pharma specific but rather covered a broader TV industry perspective, found that reducing TV ad spend led to a loss in […]
