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Five Strategies for Pharma Engagement on Social Media

Here’s the big question: How does an industry with regulatory constraints around how it communicates with the public successfully engage on social media through robust, timely, and helpful interactions? There’s not a simple answer, but creating clear and consistent “rules of engagement” can make for a good first step forward. As a digital and social […]

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Rules of the Code

Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads? This is the second entry in the series about “promotional peccadilloes” available on Convergence Point Media’s Insights blog – topics that often trigger a perceived conflict between good regulatory compliance and effective marketing, and our perspectives on best practices to address them.  The […]

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Pulling Your Brand Through at POC

As pharma marketers continue to expand their footprint in the point of care (POC) channel – a channel where spending is growing at eight-times the rate of television spending – they are realizing not only its potential but the importance of ensuring their messaging mirrors their brand essentials as much as possible. For pharmaceutical brands, […]

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The Digital (R)Evolution of Healthcare: How 2016 Trends will Evolve in the Year Ahead

The Point of Care Communications Council (POC3), an industry association dedicated to advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, recently held its annual meeting in New York to discuss how to elevate healthcare at the POC. Whether we come from clinical, marketing, patient education, […]

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Reaching the Engaged Patient of the Future

The patient as the consumer. You’ve heard this one before. Additionally, you’ve probably read about how you, as a healthcare marketer, need to view patients through that lens from now on. But how do you actually turn that insight into action? Before answering that question, we should be asking ourselves how accurate the “consumer” label […]

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Conscious DTC Customers Demand Conscious DTC Advertisers

In the past year, news stories have featured multiple outsider challenges to “the Establishment.” Traditional authority faces threats of being upended. Moreover, the challengers seem to have emerged with tsunami-like force, seemingly out of nowhere. Technology makes it easier for like-minded individuals to find each other and collectively demand changes that may shake up the […]

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What’s a Diabetic to Do? Part Three

Part 3: The Medications A few months ago, I went for a blood test and found out my A1C was over 10%. This, combined with an unexplained weight loss of about 30 pounds, lead doctors to the obvious conclusion that I had joined the ranks of about 30 million Americans who had diabetes. At this […]

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What’s a Diabetic to Do? Part Two

Part 2: The Blood Glucose Monitor Editor’s Note: This is the second installment in Scott Ehrlich’s multi-part series, What’s a Diabetic to Do? Join us as he shares a first-hand account of his experiences as he moves along his treatment journey after having been diagnosed late this summer. Click here to read his first article on this subject. […]

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