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2014 DTC National news and announcements

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Top 25 DTC Marketers of the Year

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 15th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2016 Top 25 DTC Marketers and Hall of Fame class on the evening of April 19 sponsored […]

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DTC Perspectives | DTC in Focus

Adherence and the Authentic Truth

After a patient initiates treatment, the real selling-process begins. More than ever, patients are approaching Rx-trialing with a heavy dose of skepticism. It’s understandable. Oftentimes, long-term treatment is thrust upon patients without time to get comfortable. And sometimes, those patients have healthy fears over side effects. On the other side of the coin, many patients […]

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DTC Perspectives | DTC in Focus

Telling the Healthcare Story

Patient non-adherence is a serious public health concern. But three factors – motivation, recall, and comprehension – have been shown to yield the best results for combatting this issue. To leverage the power of these key influencers, brands should consider utilizing narrative communication methods. Specifically: Strategic, regulatory-compliant, patient-driven storytelling. Sometimes it’s striking how healthcare topics […]

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