At the DTC National Conference in Boston, healthcare experts emphasized the importance of personalizing content for patients with chronic conditions. They urged the industry to understand patients’ unique experiences, address their uncertainties, and provide tailored, easy-to-understand tools and education to enhance patient-doctor discussions. Delivering this bespoke content before visits to healthcare providers and facilitating ongoing, […]
Archive | DTC National
2014 DTC National news and announcements
2022 Class of Top 25 DTC Marketers of the Year Named
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking […]
2022 DTC Advertising Awards Finalists Announced
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston. Sponsored by Phreesia, the […]
DTC National Postponed Until August 20-21, 2020
After careful consideration of the health, safety, and enjoyment of our attendees, we have decided to postpone this year’s DTC National Conference until August 20-21. Rather than hold an event that, despite our best efforts, would not be up to par from an attendance or engagement standpoint, we felt it best to postpone the event […]
DTC Perspectives Announces 2020 Top 25 Marketers of the Year
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of October 20th sponsored by PatientPoint, at the 2020 DTC National taking place in virtually. It includes […]
DTC Perspectives Announces 2019 Top 25 Marketers of the Year
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, […]
3 Takeaways From Pharma Direct-To-Consumer (DTC) Advertising Conference
Whether you’re new to the DTC pharma space in the US, or an industry veteran, what you need to know to stay ahead. The advertising of prescription drugs on TV and in magazines is a uniquely American phenomenon. Turn on the news or flip through a magazine and you’re likely to notice a pharmaceutical commercial […]
Keep Point of Care in Front of Your Upfronts
Sponsored Content PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at last month’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than […]
DTC for Cancer Treatments: Must-See TV
The word “cancer” has become a household word, used by cancer centers, drug manufactures and the non-profit community in aggressive and extensive DTC marketing initiatives. But, historically, marketing cancer products directly to consumers rarely (if ever) happened; it was one of those areas that was deemed to be “pushing it too far.” What has contributed […]
Aim for the Gold Standard in Measuring Point-of-Care Marketing
If you’ve been asking hard questions about the data provided by your DTC and POC campaign partners, you’re not alone. Although the heightened scrutiny is new, the challenges aren’t. The good news is that trustworthy solutions are established, proven, and available. Treatment decisions and research are guided by data that meets exacting standards for quality, […]