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Bridging the Gap: Marketing New-Age Mental Health Treatments to Diverse Audiences

The traditional one-size-fits-all approach to mental health care is witnessing a significant shift towards more personalised and inclusive methods. This change is driven by cultural stigma, age and gender dynamics, economic disadvantages affecting healthcare access, and concerns during pregnancy. Alternative treatments like psychedelics, holistic practices, and personalized approaches are gaining popularity. Understanding this shift and […]

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Femtech: Changing the Game in Women’s Health Care

Femtech is revolutionizing women’s health care, and it’s about time! This isn’t just another tech trend; it’s a major shift in how women access and manage their health. From period-tracking apps to breast cancer detection innovations, femtech is making waves and transforming lives. Let’s dive into some groundbreaking examples of femtech and see how they’re […]

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Patients with chronic conditions are overwhelmed with information. What’s the best way to connect with them?

At the DTC National Conference in Boston, healthcare experts emphasized the importance of personalizing content for patients with chronic conditions. They urged the industry to understand patients’ unique experiences, address their uncertainties, and provide tailored, easy-to-understand tools and education to enhance patient-doctor discussions. Delivering this bespoke content before visits to healthcare providers and facilitating ongoing, […]

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2022 Class of Top 25 DTC Marketers of the Year Named

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking […]

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2022 DTC National Ad Awards

2022 DTC Advertising Awards Finalists Announced

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston. Sponsored by Phreesia, the […]

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DTC Perspectives Announces 2020 Top 25 Marketers of the Year

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of October 20th sponsored by PatientPoint, at the 2020 DTC National taking place in virtually. It includes […]

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DTC Perspectives Announces 2019 Top 25 Marketers of the Year

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, […]

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3 Takeaways From Pharma Direct-To-Consumer (DTC) Advertising Conference

Whether you’re new to the DTC pharma space in the US, or an industry veteran, what you need to know to stay ahead. The advertising of prescription drugs on TV and in magazines is a uniquely American phenomenon. Turn on the news or flip through a magazine and you’re likely to notice a pharmaceutical commercial […]

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Keep Point of Care in Front of Your Upfronts

Sponsored Content PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at last month’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than […]

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