DTC Perspectives Announces the 2011 Top 25 DTC Marketers of the Year
DTC Perspectives magazine proudly named its tenth annual list of “The Top 25 DTC Marketers of the Year” in early March 2011. (To nominate someone for the 2012 Top Marketers group, click here.)
The 2011 class, sponsored by PARADE Magazine, included representatives from nearly 20 different manufacturing companies, with a broad range of DTC responsibilities, from brand marketing to media planning to consumer engagement. “PARADE is pleased to join DTC Perspectives in recognizing this year’s Top 25 DTC Marketers,” says PARADE Group Publisher, Brett Wilson. “These leaders are setting the benchmark in the industry and driving innovation in their field.”
The Top 25 DTC Marketers of the Year for 2011 are…
Emily Baier, Public Relations, Respiratory Marketing, Boehringer Ingelheim Pharmaceuticals Inc.
Kellie C. Boyle, Sr. Director of Marketing, CVMU Business Unit, GlaxoSmithKline
Lisa Brogan Schafer, Manager, Global Marketing Communications, Gardasil, Merck & Co., Inc.
Heidi Gillmore, Director, ULORIC Marketing, Takeda Pharmaceuticals North America, Inc.
Marisa Graziano, Director, Franchise Communication Platforms, Centocor Ortho Biotech Inc. / Johnson & Johnson
Jennifer Havens, Deputy Director Consumer Marketing, Sanofi Pasteur Inc.
Carolyn Hobbs, Director of Marketing Operations, sanofi-aventis U.S.
Christopher D. Johnson, Consumer Brand Director, Seroquel XR, AstraZeneca Pharmaceuticals LP
Ed Kalaha, Group Product Director, Dermatology, STELARA®, REMICADE®, Centocor Ortho Biotech Inc.
Jennifer Lubacz, Promotion Manager, Global Marketing Communications, Zostavax, Merck & Co., Inc.
Jennifer McGovern, Senior Product Manager, Cardiovascular Customer Strategy and Innovation, Novartis Pharmaceuticals Corporation
Allyson McMilan-Youngblood, Consumer Marketing Director, U.S. Diabetes Franchise, Bristol-Myers Squibb Company
Jon Meneese, Product Manager, Oracea, Galderma Laboratories
Kerrie Patton, Media Services Consultant, Lilly USA
Ralph Robinson, DTC Marketing Director, Enbrel, Amgen
Brent W. Rose, Senior Manager, Consumer Marketing, Daiichi Sankyo, Inc.
Maite Ruiz-Rodriguez, Sr. Marketing Manager, MIRENA, Bayer Healthcare Pharmaceuticals
Leslie Schaefer, Consumer Brand Director – Onglyza & Kombiglyze XR, AstraZeneca Pharmaceuticals LP
Heidemarie Schnell, Deputy Director, Consumer Brand Marketing, Womens Healthcare, Bayer Healthcare Pharmaceuticals
Judy Sewards, Director, Patient Marketing Lead for Viagra, Pfizer, Inc.
Denise Shiffman, Executive Director, Digital Marketing & Media, GlaxoSmithKline
Paul Stevenson, Associate Director, Levemir, Novo Nordisk
Benjamin Versh, Director, Media, Worldwide BioPharmaceutical Business, Pfizer, Inc.
Adelle Walker, Senior Manager, US Marketing, Medical Dermatology, Aczone, Botox, Tazorac, Allergan
Todd Warner, Patient Marketing Director, Lipitor, Pfizer, Inc.
Amy White Meadows, Associate Brand Manager, Consumer Marketing, Men’s Health, Lilly USA
“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” added DTC Perspectives chairman Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”
Due to the outstanding entries we received from the industry, we co-awarded two marketers whose individual efforts resulted in a collaborative success. Congratulations to every member of the 2011 Top 25 DTC Marketers of the Year.
About PARADE
PARADE Publications is a multi-brand media company that provides entertainment, information and inspiration to millions of Americans every day. It includes PARADE, America’s most widely read magazine, which reaches 70 million readers each Sunday through nearly 600 of the nation’s finest newspapers. PARADE Digital is a unique content and advertising network that combines the company’s digital assets with 480 newspaper partner websites, reaching 41.5 million unique monthly visitors. And dash, the new food magazine and website created in collaboration with Condé Nast food brands Bon Appétit, Epicurious.com and Gourmet, launched in late 2010 and targets busy suburban moms. Dash magazine is distributed monthly in 113 newspapers with a circulation of 8.2 million.
About the ‘Top 25 DTC Marketers of the Year’ Award
The annual “Top 25 DTC Marketers of the Year” was established in 2001 to recognize extraordinary DTC marketers who drive innovation and work towards better patient health outcomes. Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations in an industry-wide process. The list is then rigorously examined to arrive at the final Top 25.
For more information about the Top 25 DTC Marketers of the Year awards, contact Jennifer Haug at Jennifer@dtcperspectives.com or 973-457-5718.
