DTC Perspectives Announces the
2012 Top 25 DTC Marketers of the Year
VERONA, N.J. (March 12, 2012) — DTC Perspectives Magazine, the leading publication for consumer marketers in the pharmaceutical industry, has named its eleventh annual list of “The Top 25 DTC Marketers of the Year.”
This year’s class, sponsored by PARADE Magazine, includes representatives from 15 different manufacturing companies, with a broad range of DTC responsibilities, from brand marketing to media planning to consumer engagement. “PARADE is pleased to join DTC Perspectives in recognizing this year’s Top 25 DTC Marketers,” says PARADE Group Publisher, Brett Wilson. “These leaders are setting the benchmark in the industry and driving innovation in their field.”
The Top 25 DTC Marketers of the Year for 2012 are…
Bob Allen, Director, Digital Marketing, AstraZeneca
Melissa Bojorquez, Associate Director eChannel Marketing, Boehringer Ingelheim US
Jennifer Borgmann, Promotion Manager, Global Marketing Communications, ISENTRESS, Merck & Co., Inc.
Vladimir A. Castillo, U.S. Oncology, Yervoy Marketing, Bristol-Myers Squibb
Julia Deves, Senior Product Manager, Tafamidis, Pfizer
Ken Haener, Media Director, Team Leader, Pfizer
Susan Harris, Sr. Director, Insulins Marketing, Sanofi US
Scott Hazelton, Director, Consumer Marketing BPH Franchise, Jalyn, GlaxoSmithKline
Stacee Jones, Senior Product Manager, Primary Care Marketing, Novartis Pharmaceuticals
Todd Kolm, Director, Emerging Channel Strategy, Consumer Center of Expertise, US Primary Care Marketing, Pfizer Inc
Laura Y. Kolodjeski, Senior Manager, Patient Solutions, US Diabetes Division, Sanofi US
Brian Lange, Product Director – Cardiovascular and Urology, LOVAZA, LEVITRA & STAXYN, GlaxoSmithKline
Carolyn Leighton, Product Manager, XIAFLEX, Auxilium Pharmaceuticals
Christopher Leonardi, Associate Director, Tasigna, Novartis Pharmaceuticals Corporation
Meredith S. Manning, Senior Director, Marketing, Vertex Pharmaceuticals, Inc.
Shruti Parekh, Product Manager, II, AndroGel, Abbott Laboratories
Jessica Pieters, Brand Marketing Leader, Seroquel XR/Nexium, AstraZeneca
Lisa Romero, Product Director, OraPharma
Jennifer E. Ryan, Team Leader, Global Contraceptives, GMC and CS, Merck & Co., Inc.
Jeremy Shepler, Associate Brand Director, Marketing, Novo Nordisk
Laura Stamper, Product Manager, Neurodegenerative Diseases, EMD Serono
Lisa Tollman, Director Marketing, DTC, Prolia®(denosumab), Amgen Inc.
Brian Walsh, Senior Product Manager, EGRIFTA®, EMD Serono, Inc.
Michael A. Wishingrad, Gardasil Franchise Team Leader, Merck & Co., Inc.
Justin Zandri, Associate Director, Spiriva, Boehringer Ingelheim Pharmaceuticals
“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” added Robert Ehrlich, DTC Perspectives chairman. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”
The Top 25 DTC Marketers will be honored with this prestigious award during a special luncheon (April 12), immediately following the close of the DTC National Conference. The DTC National will be held April 10-12 at the JW Marriott Hotel in Washington, DC. This year’s luncheon will be a private event; those wishing to attend should contact the DTC Perspectives offices at 973-239-2051 for more details about how to receive an invitation.
About PARADE
PARADE Publications is a multi-brand media company that provides entertainment, information and inspirational human interest stories to millions of Americans. It includes PARADE, America’s most widely read magazine, which reaches 65 million readers each Sunday through over 640 of the nation’s finest newspapers. PARADE Digital is a unique content and advertising partnership that combines the company’s digital assets with over 500 newspaper partner websites, reaching 50 million unique monthly visitors. Dash, the new food brand created in collaboration with Condé Nast titles Bon Appétit, Epicurious.com and Gourmet, aims to help busy moms prepare simple, fast and delicious meals every day. Dash magazine is distributed monthly in more than 113 newspapers with a circulation of 8.5 million and a web audience of over 7 million monthly unique visitors. In addition, the dash food brand will expand in 2012 with “Dash: Around the Table,” a local food event program.
About DTC Perspectives Magazine
DTC Perspectives Magazine, a quarterly resource for DTC thought leaders, has been read by industry leaders for more than a decade. As the industry’s only magazine devoted exclusively to DTC marketing, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing. The Summer 2012 issue will feature profiles of the Top 25 DTC Marketers.
About the ‘Top 25 DTC Marketers of the Year’ Award
The annual “Top 25 DTC Marketers of the Year” was established in 2001 to recognize extraordinary DTC marketers who drive innovation and work towards better patient health outcomes. Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations in an industry-wide process. The list is then rigorously examined to arrive at the final Top 25.
For more information about the Top 25 DTC Marketers of the Year awards, contact Jennifer Haug, Director of Publishing & Content, DTC Perspectives at 973-457-5718 or Jennifer@dtcperspectives.com.
For information about attending the Top 25 luncheon, call the DTC Perspectives office at 973-239-2051. To register for the DTC National Conference, click here or call our office.
