2011 DTC National Advertising Award Winners Announced
Major pharmaceutical brands honored at DTC National Advertising Awards Dinner,
sponsored by HealthCentral, at the 2011 DTC National Conference
VERONA, N.J. (April 13, 2011) – DTC Perspectives, Inc. announced the winners of the 11th annual DTC National Advertising Awards during a celebratory dinner on April 7th, sponsored by HealthCentral, as a part of the DTC National Conference, held April 6-8 in Boston.
Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across nine categories. An independent judging panel determined all of the finalists, as well as the Gold, Silver and Bronze winners in six categories. Using an interactive voting system, delegates’ scores were combined with the judges’ scores to determine the winners for “Branded TV” and “Branded Print.”
The Winners are…
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Best Integrated Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
Pradaxa |
Boehringer Ingelheim |
Grey NY & G2 |
Cardioman |
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Silver |
ULORIC |
Takeda Pharmaceuticals |
Rosetta & GSW Worldwide |
DTC Beaker |
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Bronze |
Seroquel XR |
AstraZeneca |
Saatchi & Saatchi Wellness |
Cloud of Depression |
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Best CRM/Direct Mail Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
YAZ |
Bayer Women’s Healthcare |
Ogilvy CommonHealth Worldwide |
YAZXpress Welcome Kit |
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Silver |
Byetta |
Amylin Pharmaceuticals & Eli Lilly |
Saatchi & Saatchi Wellness |
Byetta By Your Side |
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Bronze |
STELARA |
Centocor Ortho Biotech, Inc. |
Draftfcb Chicago |
Imagine the Possibilities |
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Best Disease Education Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
Plaque Psoriasis |
Amgen |
AbelsonTaylor |
Overproduction |
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Silver |
Stroke Caused by Atrial Fibrilation |
Boehringer Ingelheim |
Grey NY & G2 |
Cardioman |
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Bronze |
Peripheral Artery Disease |
Bristol-Myers Squibb |
MRM Worldwide / Princeton |
PAD DRVTV: Talk Radio |
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Best Point-of-Care Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
Asthma |
Merck & Co., Inc. |
RAPP & DDB |
Integrated Pediatric Asthma Campaign |
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Silver |
STELARA |
Centocor Ortho Biotech, Inc. |
Draftfcb Chicago |
Imagine the Possibilities |
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Bronze |
LOVAZA |
GlaxoSmithKline |
Targetbase |
Patient Starter Kit Brochure |
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Best Digital Media Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
CancerInformation.com and FightWomensCancer.com |
sanofi-aventis |
Saatchi & Saatchi Wellness |
The Wall of Survivorship |
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Silver |
Low Testosterone |
Auxilium Pharmaceuticals |
Heartbeat Ideas |
Low T Facts |
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Bronze |
SUPARTZ®JFT |
Smith & Nephew, Inc. |
Beacon Healthcare Communications |
My Knee and Me |
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Best Website Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
LAPBAND®System |
Allergan |
Klick Pharma |
lapband.com | |
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Silver |
Zimmer |
Zimmer |
Digitas Health |
zimmer.com | |
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Bronze |
SUPARTZ®JFT |
Smith & Nephew, Inc. |
Beacon Healthcare Communications |
mykneeandme.com | |
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Best New Drug Launch Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
ULORIC |
Takeda Pharmaceuticals |
Rosetta and GSW Worldwide |
DTC Beaker |
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Silver |
Onglyza |
AstraZeneca PLC & Bristol-Myers Squibb |
JWT |
2010 Launch |
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Best Branded Print Winners |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
STELARA |
Centocor Ortho Biotech, Inc. |
Draftfcb Chicago |
Imagine the Possibilities |
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Silver |
ULORIC |
Takeda Pharmaceuticals |
GSW Worldwide |
DTC Beaker |
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Bronze |
Onglyza |
AstraZeneca PLC & Bristol-Myers Squibb |
JWT |
Numbers |
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Best Branded Television Winners Sponsored by CBS |
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Award |
Brand |
Company |
Agency |
Ad Title |
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Gold |
Nexium |
AstraZeneca Pharmaceuticals LP |
Saatchi & Saatchi Wellness |
Extreme Measures – Nighttime Heartburn |
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Silver |
PLAVIX |
Bristol-Myers Squibb & sanofi-aventis |
MRM Worldwide / Princeton |
PAD GATV: Coffee Shop |
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Bronze |
ULORIC |
Takeda Pharmaceuticals |
GSW Worldwide |
DTC Beaker |
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This year’s independent expert judging panel included: Frank Chipman of LRW; Deborah Dick-Rath of SymphonyAM; Mark Einhorn of MarketView Research; Monique Levy of Manhattan Research; and Fariba Zamaniyan of TRA Global. The June issue of DTC Perspectives magazine will feature coverage of the DTC National Conference and profile each of the DTC National Advertising Award winners.
Congratulations to the 2011 DTC National Advertising Awards winners!
About
HealthCentral empowers people to improve and take control of their health and well-being. HealthCentral, reaches more than 17 million monthly visitors and offers advertising solutions across 35 vertical health categories. HealthCentral is comprised of highly targeted condition and wellness specific interactive sites where consumers and vetted experts share real-life, health-related experiences and information. Recognized for its deep audience-knowledge and scalable online health advertising solutions, HealthCentral is a valued partner for today’s marketers.For more information please contact us at advertising@healthcentral.com or visit healthcentral.com/mediakit.
About the Advertising Awards
The DTC National Advertising Awards are designed to recognize communication excellence in a field with multiple constituencies, varying needs and significant communication challenges. Entries are judged by a panel of independent industry market research experts. Gold, Silver and Bronze awards are presented in each category at the DTC National Conference.
About the DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year’s DTC National was held April 6 – 8, 2011 at the Boston Marriott Copley Place in Boston, MA.
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To order additional reprints of your award, contact Debra Sander, Office Coordinator, at 973-239-2051 ext. 221 or Debra@dtcperspectives.com.
To congratulate the winners in the June issue of DTC Perspectives magazine, contact Matt Yavorski, Sales Associate at 973-239-2051 ext. 224 or Matt@dtcperspectives.com.
For more information about the DTC National Advertising Awards, contact Christine Franklin, VP of Marketing & Sales, at 973-457-5774 or Christine@dtcperspectives.com.
