Top Menu

Author Archive | Linda Ruschau

177790395

The Need for a Common Currency in POC

Sponsored Content You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand […]

Continue Reading 0
PPE-183136-DTC_InFocus_Trust_Icon_d01

POC Accountability Does Exist – Right Here

Sponsored Content Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given every point of view  seems to report on a different “must-have” approach. While […]

Continue Reading 0
HAN-120754 FinalCrop.indd

Keep Point of Care in Front of Your Upfronts

Sponsored Content PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at last month’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than […]

Continue Reading 0
Interact-3DHeart_Com-HeartAttkPrev

Check the Pulse of Your Heart Health Marketing

Sponsored Content Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, […]

Continue Reading 0

PHARMA BRANDS: ARE YOU AN UBER OR A TAXI?

Sponsored Content “Don’t get Ubered” is a common phrase uttered in the tech world today. It’s referencing companies who don’t (or won’t) pay attention to the changes happening around them. As a result, they scramble for survival as more attuned companies see success by adapting their entire way of doing business. Put in that perspective, […]

Continue Reading 0
PatientPointArtwork

Pulling Your Brand Through at POC

As pharma marketers continue to expand their footprint in the point of care (POC) channel – a channel where spending is growing at eight-times the rate of television spending – they are realizing not only its potential but the importance of ensuring their messaging mirrors their brand essentials as much as possible. For pharmaceutical brands, […]

Continue Reading 0