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Author Archive | Linda J. DiPersio

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Psychology and Technology: An Essential Mix in Digital and Social Media Pharma Marketing

Mark Zuckerberg said, “Think about what people are doing on Facebook today… they’re building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to.” This is the exact strategy that pharma marketers should follow to ensure success with digital and social […]

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SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform

Zen Chu, MD, of Accelerated Medical Ventures and senior lecturer at MIT Sloan School of Management, said “We’ve got so many new technologies and redesigned experiences impacting both the value we deliver and also the value patients are getting from healthcare.” A SWOT analysis shows that virtual reality (VR) is a novelty that will be […]

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Understanding the Spanish Culture for High Impact Multicultural Pharma Marketing

As Peter Drucker, renowned educator, management consultant, and author, said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” This mantra holds true with multicultural marketing in the pharmaceutical industry, especially with Hispanic and Latino populations. Successful pharmaceutical marketing amongst the Spanish […]

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Winning Over Pharma Communication Challenges

Social Media, Risk, Cross-Functional and Strategy   Renowned author and literary critic Lawrence Clark Powell said, “Write to be understood, speak to be heard, read to grow.” The idealism inherent in this statement is inspirational for the pharmaceutical industry when overcoming communication challenges. Barriers are eliminated through insightful interpretation of the written word, verbalization of […]

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Emerging Channels of Innovation in Pharma

4PL Models, Value-Based Services and Patient/Pharmacist Bloggers In this US presidential election year, political candidates and commentators alike are engaging in passionate discussions about the current movement. The candidate campaign slogans run the gamut from “A Future to Believe In” to “Fighting to Break Down Barriers that Stand in the Way.” The pharmaceutical industry should […]

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Disruptive Innovation in Pharma: Past, Present, and Future

By Linda DiPersio, MSM, MSHC In the book “The Innovator’s Prescription: A Disruptive Solution for Health Care,” Clay Christensen, who developed the theory of disruptive innovation, stated, “There are more than 9,000 billing codes for individual procedures and units of care. But there is not a single billing code… for helping patients stay well.” In […]

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Applying the Innovation Styles Model to Promote Creative Assessment in Pharma

“Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt, author of Innovation in Marketing Creative assessment in pharma is the ability to generate and evaluate new, varied, and unique ideas to achieve innovative approaches. Flexibility, originality, fluency, elaboration, and brainstorming are only a few of the factors connected to this […]

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