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Author Archive | Fred Church

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3 Takeaways From Pharma Direct-To-Consumer (DTC) Advertising Conference

Whether you’re new to the DTC pharma space in the US, or an industry veteran, what you need to know to stay ahead. The advertising of prescription drugs on TV and in magazines is a uniquely American phenomenon. Turn on the news or flip through a magazine and you’re likely to notice a pharmaceutical commercial […]

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Branded vs Unbranded Media Buying Dynamics

For many pharmaceutical or biologic brands considering DTC advertising, the pursuit of either a branded or unbranded campaign is a critical decision.  The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded […]

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