Top Menu

Author Archive | Faruk Abdullah


Marketing Innovations Don’t Have to be Risky

By Faruk Abdullah of Applied Predictive Technologies Pharmaceutical marketing is changing. With increased industry spend, new marketing channels, a more informed consumer, and a shifting healthcare landscape, it is clear that marketers need to be smarter than ever with their investment decisions. It is also clear that DTC marketing is no longer just about pumping […]

Continue Reading 0