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Author Archive | Denise Erkkila

DTC Perspectives | DTC in Focus

Advocacy and Industry: Weighing Influence and Transparency

Today’s healthcare environment – with access to therapy and pricing top of mind, new “right to try” laws, possible legislative changes, and big shifts in the ways that consumers get health information – requires more innovative and thoughtful approaches on how to communicate than ever before. For many pharmaceutical companies, advocacy is a highly promising and rewarding way […]

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