The first vaccine for COVID-19 was approved by the FDA on Aug 23, 2021. The Pfizer-BioNTech vaccine will now be marketed as Comirnaty for those aged 16 and older. For those aged 12-15 years as well as immunocompromised individuals needing a third dose, the vaccine is still available under emergency use authorization (EUA). Click here […]
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IQVIA Report IDs Digital Health Tool Trends
IQVIA analyzed four key areas in regards to digital health trends: innovation, evidence, regulation, and adoption. The report, by the IQVIA Institute for Human Data Science, found that “more than 90,000 digital health apps [were] added [to app stores worldwide] in 2020”, bringing the total apps available to consumers to over 350,000. Apps can be […]
COVID-19 Educational Mobile Tour Focuses on Hard-to-Reach Latino Residents, Reaches NJ in July
UnidosUS and AARP have teamed up to educate hard-to-reach Latinos on the benefits of COVID-19 vaccines through a mobile tour. As a part of UnidosUS’ Esperanza Hope for All campaign, this tour will provide attendees with answers to their questions and distribute bilingual educational materials at their various stops, which will also be held in […]
CMS Launches ‘Summer Sprint to Coverage’ Campaign
Five months after opening a special enrollment period for via HealthCare.gov, two million more Americans signed up for health insurance. In mid-July, The Biden-Harris Administration launched “Summer Sprint to Coverage” for the final 30 days before special enrollment closes. The Centers for Medicare & Medicaid Services (CMS) will run a series of testimonial ads during […]
Populus Media Expands Reach into Virtual Patient Acquisition through its Custom Connect Platform; Introduces PatientAccess Media
Sponsored Content Populus Media, the leader in virtual care media solutions, today announced the positioning of its Custom Connect service as the first virtual patient acquisition platform, allowing pharmaceutical companies to realize immediate script lift ROI from their existing digital media campaigns. The company’s Custom Connect platform allows pharmaceutical brands to immediately realize revenue through […]
Health Union Acquires WEGO Health
Health Union has acquired WEGO Health, now making the company “the largest team of experts, patient advocates and healthcare leaders, reaching scale that has never before been achieved in social health,” stated the press announcement. The combined forces allows them to connect with all patients, covering the spectrum from those “who passively seek information to […]
Immunization Rates Drop Among Teens & Adults During Pandemic, Finds GSK-Commissioned Analysis
A claims-based analysis found that 26 million doses of CDC-recommended vaccines were missed in 2020. The report, commissioned by GSK and conducted by Avalere Health, an Inovalon Company, investigated claims from commercial, managed Medicaid, Medicare Advantage, and Medicare fee-for-service Part B from January through November 2020. When compared to the same time frame for 2019, […]
AMA Creates Strategic Plan to Address Racial Injustice and Inequality in Health
In June 2018, the American Medical Association’s Annual House of Delegates meeting set out to devise a strategic plan that would “progress toward health equity.” The AMA Center for Health Equity was launched in April 2019, helmed by its first Chief Health Equity Officer, Aletha Maybank, M.D., M.P.H.. It was announced in May 2021 that […]
Vaccinate Your Family, Merck Launch ‘Don’t Skip’ Public Health Campaign
It was announced recently that Vaccinate Your Family and Merck would be teaming up to launch a new public health campaign, Don’t Skip, to encourage people to keep up-to-date on all recommended vaccines. According to Merck’s news release, the PSA features actress, activist, and author Gabrielle Union-Wade alongside her husband, retired NBA all-star champion Dwyane […]
InStep Health Speaks to Beet.TV about Teaming with DeepIntent to Reach Patient Subsets
As medications target more niche audiences, it can be difficult for pharmaceutical marketers to reach their sought-after sub-populations from the greater patient pool. Dan Wilmer, Chief Product Officer of InStep Health, detailed in an interview, shared yesterday, how partnering with DeepIntent allowed them to utilize cutting-edge data-driven capabilities for a multichannel brand campaign: “What [our […]
