Top Menu

Author Archive | admin

Nathan Lucht

Rx EDGE Media Network Announces New President and CEO

Nathan “Nate” Lucht has joined Rx EDGE® Media Network as President and CEO, as it was announced in a news release yesterday. He will take the reigns from former CEO, Jim O’Dea, who will continue on with the company as Chairman. Having held leadership roles with companies such as General Mills, Boston Consulting Group, and IRI, […]

Continue Reading 0
Breast Cancer Healthline app - HR

Healthline Launches Breast Cancer Support App

Breast Cancer Healthline launched shortly before Breast Cancer Awareness month in October. This new app provides 1:1 support for patients, survivors, and caregivers through an online community that offers shared experiences, advice and encouragement, as well as the latest news, research, and information, all in real-time. As stated in the news release, “Designed by Healthline to […]

Continue Reading 0
eBook-ch4

eBook Shares Industry Insights on AI

The latest chapter in the ebook, Modern Marketing: Pharma’s Data-Powered AI Revolution, was released this Tuesday by Intouch Solutions and Digital Health Coalition. Chapter 4, Ask the Experts: The Pharma POV, revealed that “there are significant shifts away from AI being ‘not an issue today’ to ‘becoming very important’ in 2019” as 38% of respondents ranked […]

Continue Reading 0
Ozempic

Ozempic Launches National TV Spot

Novo Nordisk launched a branded DTC campaign for Ozempic, a once-weekly GLP-1 injectable prescription for adults with type 2 diabetes that, along with diet and exercise, may improve blood sugar. The national TV spot is set to the catchy 1970s song, “Magic” by Pilot – but uses altered lyrics to educate consumers about the treatment, […]

Continue Reading 0
Edelman_Trust_Barometer_Global_Healthcare_2018

Consumer Trust in Pharma Drops 13% Over Past Year

The American public’s trust level in pharmaceutical companies fell 13%, dropping down to 38% in 2018 compared to 2017, accord to Edelman’s recently released Edelman Trust Barometer. According to the report, the “pharma industry [is being] blamed for high cost of drugs and aggressive marketing of opioids as addiction reaches epidemic levels”. Steve Weiss, Senior Vice President […]

Continue Reading 0
Drugs@FDAExpress1

FDA Launches Mobile App ‘Drugs@FDA Express’

The FDA recently released “Drugs@FDA Express”, a mobile app that allows users to search for information about FDA-approved brand and generic prescriptions, OTC medications, and biological therapeutic products. The mobile app is a “light” version of the full website, with the app omitting letters and reviews – although the app’s homepage states this and includes a […]

Continue Reading 0