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Phreesia, Commonwealth Fund, & Harvard Issue Newest Research Wave of COVID-19 Impacts on Outpatient Visits

“Visits to physician offices and other health care practices, which had fallen 60 percent by early April, have now rebounded and plateaued at 10 percent below prepandemic levels,” found the latest wave of research from the Harvard University, Phreesia, and the Commonwealth Fund. In-office visits are still showing a decline, even among those states which […]

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CMS Aids in Acceleration of Broader Telehealth Adoption

With the rapid use of telehealth resulting from the pandemic, the Centers for Medicare & Medicaid Services (CMS) released a new toolkit to help the Medicaid and Children’s Health Insurance Programs (CHIP) accelerate their adoption of telehealth coverage during this time. The toolkit is designed to walk states through identifying policies that they will need […]

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Ogilvy Health Continues Cancer Education with #EverydayMatters

In a follow up conversation with DTC Perspectives this summer, Sherry Novembre and Amy Graham shared how Ogilvy Health’s #EverydayMatters cancer awareness campaign continues to expand and reach audiences, as well as how COVID-19 has impacted the agency’s efforts. The #EverydayMatters campaign was launched by Ogilvy Health in February of this year, kicking off a […]

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#ShareTheScope Spotlights Black Healthcare Needs

Eight healthcare marketing and media leaders turned over their social media channels to “eight organizations and influencers focused on health issues and disparities facing the Black community,” according to the news release about the social media effort. On July 22, #ShareTheScope allowed “new voices and perspectives from those who are tirelessly advocating for equity and […]

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Executive Orders Signed by Trump to Lower Rx Prices

This past Friday, July 24th, President Trump signed multiple Executive Orders to lower medication prices for patients and, as he commented during the signing, to restructure the prescription drug market in terms of pricing. The three Orders, as well as a potential fourth: “Enable Americans without access to affordable insulin and injectable epinephrine through commercial […]

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One-on-One with InStep Health’s Nate Lucht

Sponsored Content Earlier this year, Rx EDGE Media Network / LeveragePoint Media acquired Brandperx. The company has now transitioned into a brand-new company, InStep Health. In an interview with DTC Perspectives’ Chairman, Bob Ehrlich, InStep Health’s president and CEO, Nathan Lucht, discussed ways their programs educate patients and consumers, providing brands with new opportunities to […]

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Phreesia, Harvard Research Update Discusses POC Adaptations to ‘New Normal’

In the latest research update from the Commonwealth Fund, Harvard University, and Phreesia, analysts investigated how office visits have adapted to a “new normal” during the COVID-19 pandemic. Findings revealed a “‘cumulative deficit’ in visits over the last three months (March 15-June 20) is nearly 40 percent,” with the greatest decline being in states that […]

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Rx EDGE now InStep Health

Rx EDGE® Media Network Announces Formation of New Company

Rx EDGE® Media Network (part of LeveragePoint Media), a healthcare marketing company that supports pharma marketers in reaching consumers, announces the formation of a new company, InStep Health. InStep Health provides expanded services and product offerings to better support healthcare providers and consumers. With its recent acquisition of Brandperx, InStep Health has added to its […]

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