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Peter J Solomon Releases Whitepaper on POC Verification, Standardization

Peter J Solomon’s Marketing Services Group released a whitepaper recently on the importance of standardization and auditing practices within the point-of-care (POC) space. With POC being such an important piece in educating patients and aiding the HCP-patient conversation, “marketers and healthcare professionals are concerned about the verification, standardization and auditing of network content and scale,” noted […]

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Healthcare: Repeal Now, Replace Later?

Earlier today, Nebraska Senator Ben Sasse sent a letter to President Trump urging him to separate the actions of repealing and replacing healthcare, rather than doing them simultaneously, if there is still no resolution by July 10th. Since not enough progress has been made on healthcare, during an appearance on Fox & Friends this morning the Republican […]

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PatientPoint Raises $140 Million in Capital to Fuel Its Digital POC Growth

PatientPoint announced this week that it received $140 million in capital from private investment firms, allowing for significant digital growth in its point of care networks. Serving as a strategic advisor, the Peter J. Solomon Company secured the financing from Searchlight Capital Partners and Silver Point Capital. A leader in patient education and engagement programs […]

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Outcome Health’s Closes First-Ever Round of Funding at $5B Valuation

Outcome Health announced its first-ever round of funding closed at a $5B valuation pre-money from a group of investors, including Goldman Sachs Investment Partners, Alphabet’s growth equity fund CapitalG, Leerink Transformation Partners, Pritzker Group Venture Capital, Balyasny Asset Management, and strategic healthcare stakeholders. According to the news release, the nearly $600 million raised during this round […]

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Mesmerize Marketing Acquires Doctors’ Office Wallboards from Elite Sampling & Media Group

Mesmerize Marketing will increase their Healthy Living Network by more than 70% with the recent acquisition of Elite Sampling & Media Group’s national network of doctors’ office wallboards. The positions Mesmerize Marketing, a leader in patient education at the point of care (POC), as the “largest provider of static media in high prescribing physicians’ offices” reaching more […]

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DTC Perspectives Announces the 2017 Ad Award Winners at Annual National Conference

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 17th Annual DTC National Conference held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards showcased the best marketing and advertising […]

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DTC Perspectives Announces 2017 Advertising Awards Finalists

The leading forum for direct-to-consumer (DTC) advertising thought leaders honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 17th Annual DTC National Conference to be held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards will showcase the […]

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