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Ogilvy Health Launches Year-Long Campaign in the Fight Against Cancer

Earlier this month, Ogilvy Health kicked off their #EverydayMatters campaign, setting in motion a long-term commitment to “make an impact on cancer”. The endeavor began with a public relations and communications teammate suggesting the agency do something to support World Cancer Day as so many people across the globe are affected by cancer – whether […]

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DTC Perspectives Announces 2020 Top 25 Marketers of the Year

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2020 Top 25 DTC Marketers and Hall of Fame class on the evening of August 20th sponsored by PatientPoint, […]

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American Oncology Network Selects PatientPoint for its Growing Network of Practices

It was announced last week that the American Oncology Network, LLC (AON) has chosen PatientPoint to “educate, inform, and improve communication among oncology patients, care partners and providers” for its growing network of community oncology practices. AON, founded in 2018, is an “alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of […]

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NJ office ribbon cutting

HCB Health Continues Growth, Opens Third Office

HCB Health opened their third office recently, in Parsippany, NJ. This will allow the independent, full-service healthcare agency to focus on serving large-scale pharma clients in the tri-state region. The office currently has 10 team members, and is expected to grow to 25 in the next year. According to the news release, they are “actively […]

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PoC3 Releases Official Verification and Validation Guidance

The official Verification and Validation Guidance was released in mid-October for the Point of Care Communication Council (Poc3). The Guidance will “serve as a unified set of industry standards that will define best practices, engender trust among those who transact at the point of care, and provide a clear and standardized mechanism enabling media buyers […]

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Chronicon

Healthline Media, Nitika Chopra Host Chronicon

More than 200 influencers attended Chronicon, a first of its kind day-long event co-produced by Healthline Media and Nitika Chopra, a healthcare advocate living with psoriasis. Held this past Tuesday in Union Park East in NYC, Chronicon served as an “open forum to address the needs of those living with chronic conditions and their support communities,” […]

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Healthgrades Launches PatientConnect Video

PatientConnect Video was launched by Healthgrades earlier this month to provide not only education video programming about specific health conditions, but to then connect patients with qualified, local specialists. According to the news release, “PatientConnect Video eliminates the uncertainty for patients who don’t know where to access care.” Coupling proprietary AI technology with their innovative […]

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