In mid-May, the Commonweath Fund, Harvard University, and Phreesia collaborated to publish findings of COVID-19 impacts on outpatient visits and telehealth; this provides an update to an earlier April publication. From mid-February to mid-May, data from more than 50,000 providers from Phreesia’s client base and more than 12 million visits was analyzed. According to the […]
UPS and CVS Health Corporation announced this week that they will deploy the use of drones to deliver prescription medicines to The Villages in Florida, the largest retirement community in the US. In the news release, Scott Price, UPS chief strategy and transformation officer stated: “Our new drone delivery service will help CVS provide safe […]
PatientPoint and the Everyday Health Group have created an exclusive partnership to provide consumer and professional content in POC spaces across the country. The partnership “aims to create a more interactive, engaging and immersive point-of-care content experience – replacing fear and anxiety with community, curiosity and confidence,” stated the news announcement. The release continued, explaining […]
CheckedUp announced yesterday the launch of their new advanced telemedicine platform for specialty care. CheckedUp Virtual Visits was created by physicians to ensure that its development meets the needs and engages patients and physicians at the point of care, especially as this space and our world become increasingly digital-centric. “From early on, our leadership team […]
It was announced yesterday that Matt McNally, CEO of Outcome Health, has been named to the Board of Directors of the Ad Council. McNally joins “a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social good communication campaigns are effective and impactful,” stated […]
Point of care has always been a critical stage for reaching consumers and patients in their healthcare journey – and now, that has amplified since the emergence of COVID-19. As Mark Boidman, Head of Media & Tech Services at PJ Solomon told Karen Newmark, Executive Director of the Point of Care Communication Council (PoC3) in […]
After careful consideration of the health, safety, and enjoyment of our attendees, we have decided to postpone this year’s DTC National Conference until August 20-21. Rather than hold an event that, despite our best efforts, would not be up to par from an attendance or engagement standpoint, we felt it best to postpone the event […]
As out of pocket healthcare costs grow, consumers and patients are sometimes faced with the challenge of being able to afford and take their medication as prescribed. Within the past two years, dermatologist Dhaval Bhanusali, MD, FAAD had a situation where he had prescribed an anti-fungal cream to a patient. In a follow-up, he discovered […]
Earlier this month, Ogilvy Health kicked off their #EverydayMatters campaign, setting in motion a long-term commitment to “make an impact on cancer”. The endeavor began with a public relations and communications teammate suggesting the agency do something to support World Cancer Day as so many people across the globe are affected by cancer – whether […]
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2020 Top 25 DTC Marketers and Hall of Fame class on the evening of August 20th sponsored by PatientPoint, […]
