The latest from DTC Perspectives

DTC INSIGHTS Alert: "Reported" Ad Spending Shows No Growth in Q1

Wednesday, 04 June 2008, 12:10 PM

The “reported” spending for DTC advertising was off slightly in the first quarter of 2008 (declining less than $1 million on a base of roughly $1.3 billion), according to Nielsen Monitor-Plus data. read more

blogspectives week of June 2, 2008

Tuesday, 03 June 2008, 09:57 AM

Welcome to our first issue of Blogspectives. Bi-weekly I will comment on health blogs that discuss pharmaceutical marketing, public policy, and consumer trends and behavior. This is not a blog recap per se, but my editorial spin, comment, rebuttal or agreement with those bloggers.

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New Ad Campaign for Chantix Addresses Safety Concerns

Thursday, 29 May 2008, 12:56 PM

Pfizer launched a new print advertising campaign May 29 for smoking-cessation treatment Chantix in five major newspapers that is intended to counter media reports raising concerns about potential side-effects of the drug. read more

Merck to Pay $58 Million in Vioxx Settlement

Thursday, 22 May 2008, 02:58 PM

Merck has agreed to pay $58 million to 29 states and the District of Columbia to settle claims that it allegedly broadcast misleading DTC ads for Vioxx. read more

Call for Presenters for The DTC Perspectives Fall Conference

Monday, 19 May 2008, 03:36 PM

DTC Perspectives Inc. is currently seeking presenters of ACTIONABLE NEW INSIGHTS for the DTC in the Era of Consumer Choice Conference, October 29-30, 2008 at the Westminster Hotel, Livingston , NJ Submission Deadline Friday, May 30th read more

House Subcommittee Sets May 8 Date

Thursday, 01 May 2008, 04:05 PM

DTC advertising is expected to come under intense scrutiny Thursday, May 8, as a subcommittee of the House’s Energy and Commerce Committee examines the role DTC advertising plays in marketing to consumers and its influence on physician prescribing. read more

Pharma Industry Group Favors Obama as Next President

Friday, 25 April 2008, 03:28 PM

Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C read more

Congratulations to the 2008 DTC National Ad Award Winners

Wednesday, 23 April 2008, 11:16 AM

The 2008 Ad Award winners were announced at the 2008 DTC National Conference. Congratulations to all the finalists and winners! read more

Constrained By Time Or Resources?

Tuesday, 01 April 2008, 05:25 PM

If you still would like to attend the 2008 DTC National Conference, but have time or resource constraints, Day Pass Options are now available. read more

Doing More With Less

Wednesday, 19 March 2008, 04:58 PM

Innovative marketers address the challenge head on. Find out first hand what you can do at the 2008 DTC National Conference.
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