The latest from DTC Perspectives
House Subcommittee Sets May 8 Date
Thursday, 01 May 2008, 04:05 PM
DTC advertising is expected to come under intense scrutiny Thursday, May 8, as a subcommittee of the House’s Energy and Commerce Committee examines the role DTC advertising plays in marketing to consumers and its influence on physician prescribing. read more
Pharma Industry Group Favors Obama as Next President
Friday, 25 April 2008, 03:28 PM
Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C read more
Congratulations to the 2008 DTC National Ad Award Winners
Wednesday, 23 April 2008, 11:16 AM
The 2008 Ad Award winners were announced at the 2008 DTC National Conference. Congratulations to all the finalists and winners! read more
Constrained By Time Or Resources?
Tuesday, 01 April 2008, 05:25 PM
If you still would like to attend the 2008 DTC National Conference, but have time or resource constraints, Day Pass Options are now available. read more
Doing More With Less
Wednesday, 19 March 2008, 04:58 PM
Innovative marketers address the challenge head on. Find out first hand what you can do at the 2008 DTC National Conference.
read more
DTC Marketing in the Age of Media Chaos
Thursday, 13 March 2008, 01:36 PM
From a broken marketing model and media chaos emerge a wealth of new opportunities for DTC marketers. Find out what marketing luminaries see at The 2008 DTC National Conference. read more
Marketers To Gain Insights at DTC National Pre-Conference Workshop
Thursday, 06 March 2008, 04:53 PM
Registering For A Gold Pass To The 2008 DTC National Conference
Will Grant Attendees Access To Three Pre-Conference Workshop Tracks read more
Thought Leaders to Tackle Critical Issues at DTC National Conference
Wednesday, 05 March 2008, 02:47 PM
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct to consumer marketing for pharmaceutical advertising. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. read more
Future of DTC Marketing in Face of External Pressures
Wednesday, 05 March 2008, 10:23 AM
With DTC marketing in the face of increased regulatory pressure, consumer scrutiny and a volatile healthcare industry landscape – Find out what experts are advising at The 2008 DTC National Conference.
read more
DTC Advertising Under Scrutiny by Legislators and Critics
Friday, 29 February 2008, 01:46 PM
DTC marketing, now more than ever, is in the public scrutiny. It has been the subject of a barrage of headlines these last few weeks. To learn what the industry is facing and what you can do, register to attend the 2008 DTC National Conference.
read more
[1] 2   |
| Total: 20 |
DTC and You
Register for the National Conference
The DTC National Conference will be held in
Washington DC on April 16 - 18, 2008. Don't
miss the forum for DTC Thought Leaders.
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
| ABOUT SSL CERTIFICATES |
