The latest from DTC Perspectives

Web 2.0 Thought Leaders at 2008 DTC National

This year, the DTC National Conference has been designed to provide critical insights into how “New Marketing” strategies and digital opportunities can be made actionable now and in the near term. Discover the important steps marketers should take to build upon Web 2.0 possibilities and to develop smart strategies that fit into the new realities.

How Should You Take Advantage of the Advent of Consumer Generated Media & Protect Brand Assets? How Does Digital Marketing Expand Patient Education Horizons? What Makes Digital DTC Advertising Truly Effective? How to Best Reach a Mass Audience Online? How Can I Use New Media To More Efficiently and Effectively Improve Retention and Compliance? Thought Leaders will present current examples of what works and what doesn't in order to achieve maximum digital effectiveness and leverage new marketing opportunities, including:

DTC 2.0: 5 Trends to Capitalize On Now
Raquel Krouse, VP, Healthcare Director, IPG Emerging Media Lab
*Pre-Conference Workshop - Limited Capacity - Gold Pass Attendees Only

Future Trends in Technology and Marketing Communications
Peter Sealey, Legendary Marketer & Strategy Consultant

Consumer Marketing 3.0
Nancy Phelan, Executive Director, Consumer Communications & e-Marketing, Wyeth     

DTC & Listenomics - How the Open Source Revolution Impacts Your Brand
Bob Garfield, Columnist, AdAge

LIES & The Internet
Bill Drummy, CEO, Heartbeat Digital

Brand Champions in the Digital Era - How to Shepherd Your Brand in the New World of Consumer Control
Bill Schley, Co-Author, Why Johnny Can't Brand

Search from the Inside Out - Building an Effective Enterprise Scale Search Marketing Program
Bill Hunt, CEO, Global Strategies International       

Marketing's Inconvenient Truth - Research on $1 Billion in Ad Spending Demonstrates Major Ad Failure Rate
Greg Stuart, Co-Author, What Sticks

Prescriptions for Improving Digital DTC Advertising Effectiveness
Douglas Zabor, CEO, JZM, co-presenting with Beth Allan, President, Communications & Brand Analytics Division, Phoenix Marketing International

Other Highlights of the DTC National include:

• Doing more with less – How to deal with the combined impact of pricing pressure, generics, pipeline uncertainties, budget cuts, and demands for greater accountability and discernable results / ROI?
• Thriving within the system – How can you plan for & succeed in the more vigilant and cautious regulatory climate?
• Brand Experience / Creative Innovations – How to create DTC campaigns that break through the clutter while being responsible? 
• What is the future of the DTC Media Mix? – How to integrate emerging and mainstream media platforms for a more powerful mix?

Additional Speakers at the DTC National include:

• John Abramson, Harvard
• Jenny Alltoft, Pfizer       
• Mark Bard, Manhattan Research           
• JP Beauchamp, IRI Healthcare 
• Karen Best, Bristol-Meyers Squibb        
• Mike Bloxham, Ball State University    
• Steve Bodhaine, Yankelovich    
• Bob Brooks, Formerly of GlaxoSmithKline      
• Jim Davidson, Davidson and Company             
• Kristin Davis, DDMAC             
• David Gascoigne, IMS Health 
• David Hallerman, eMarketer 
• Scott Hensley, WSJ 
• Marci Kiester, DDMAC 
• Peter Knobloch, RJ Palmer 
• Wes Michael, TNS Healthcare 
• Sean Moloney, Dramatic Health 
• Amie O'Donoghue, DDMAC

PLUS: 3 Pre-Conference Workshop Options including:* DTC 2.0: 5 Trends To Capitalize On Now

• How To Improve Your Media Plan Efficiency And Stretch Your Dollar By 10% Tomorrow
• Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention And Compliance

(*For Gold Pass attendees only, limited capacity – register early to secure your place.)

Everyone may register by visiting www.dtcperspectives.com, under the Conference menu; or by calling the DTC Perspectives office at (973) 377-2106.

 
About The DTC National Conference
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. The DTC National also includes the DTC National Advertising Awards and the Top 25 DTC Marketers of the Year Award.

 
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For additional information, or to register for the DTC National Conference, please call the DTC Perspectives office at (973) 377-2106 or visit the DTC National Conference website.