The latest from DTC Perspectives
Tribune Company Puts Emphasis on Healthcare Content / Advertising
Tuesday, 05 January 2010, 11:53 AM
The Tribune Co. has named Geoffrey Melick as senior vice president of health in an effort to "aggressively pursue a larger share of the advertising and marketing dollars being spent on healthcare issues, products and services," reports The Chicago Tribune. Melick was hired specifically to run healthkey.com, the Tribune Co's Web site devoted to entirely to healthcare, according to the news report.
Melick comes to the Tribune Co. from Omincom's Corbett Accel Healthcare Group,
where he was an executive vice president. Previously, Melick worked at
Kinect Interactive Digital Communications. Earlier in his career,
Melick was a founding member of McCann Erickson's Interactive Group.
Randy Michaels, chief executive of The Tribune Co.
(parent company of the Chicago Tribune) said in a statement that he believes,
"spending related to healthcare ... is exploding, and our newspapers,
television stations and Web sites need to be getting an increasingly larger
share of it.”
Related articles
Senate Edges Closer to Final Vote, PhRMA Braces for Impact
By a 60-39 margin, the Senate voted to close debate on the healthcare reform bill this week. All 58 Democrats and 2 Independents secured the necessary 60 votes to
10 Points for Winning with Patients
From the December 2009 DTC Perspectives magazine: Now is the time to re-think about DTC marketing in the 21st Century. With all of the new ways to engage with patients,
Sanofi-Aventis to Acquire Chattem
Sanofi-Aventis will acquire the U.S. consumer healthcare group, Chattem Inc., for approximately $1.9 billion through a cash tender offer. The pharmaceutical company
Drug Re-importation Looks Dead in Congress
The Senate voted down an amendment to allow drug re-importation this week. Democratic Senators from states with drug company headquarters made the difference voting
Reimportation Bill Fails in Senate
This week, the Senate voted down the much debated reimportation bill proposed by Sen. Byron Dorgan (D-N.D.) and supported by Sen. John McCain (R, Ariz.). The vote,
DTC and You
Contact DTC Perspectives, Inc.
(973)377-2016 (p) (973)377-1106 (f)
Mark Your Calendar Now for the MDPA
Marketing Disease Prevention in America. (MDPA)
October 19-21, 2010, Atlanta Georgia
Mark Your Calendar Now for the FALL
Marketing to the Digital Consumer A Healthcare Perspective
November 10-11, 2010, Parsipanny, NK
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
Visit us on Facebook
DTC Perspectives, Inc is now on Facebook. Stay
Informed on the latest trends in the industry.
| ABOUT SSL CERTIFICATES |
