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Top 25 DTC Marketers of the Year Announced

The Top 25 Marketers of the Year Awards are sponsored by PARADE magazine, in conjunction with the DTC National Conference, April 7-9, 2010 at the J.W. Marriott Hotel in Washington D.C.

**FOR IMMEDIATE RELEASE**

FLORHAM PARK, N.J. [Feb. 11, 2010] – DTC Perspectives magazine is proud to announce its ninth annual list of "The Top 25 DTC Marketers of the Year," sponsored by PARADE. This year's Top 25 DTC marketers are:

″ Aurora Archer, Senior Director Marketing, Seroquel XR, AstraZeneca.
″ Edward Banfe, Senior Manager, Marketing, Plavix, Sanofi-Aventis U.S.
″ Shawn Booth, Senior Product Manager, Enbrel, Pfizer.
″ Priya Brooke, Senior Product Manager, Abilify, Bristol-Myers Squibb.
″ Cynthia N. Cardona, Associate Brand Manager, Cialis Consumer Marketing, Lilly USA.
″ Adam Friedman, Product Director, Cardiovascular Marketing, Lovaza, GlaxoSmithKline.
″ Raquel Grosman, Marketing Director, Patient Customer Team Lead, Pristiq and Premarin, Pfizer.
″ Eileen Grossman, Associate Director, Flomax Consumer Marketing, Boehringer Ingelheim.
″ Heather P. Hanlon, Associate Brand Manager, Cymbalta, Lilly USA.
″ Nicole Hebert, Associate Consultant, Consumer Marketing Transformation, Lilly USA.
″ Nancy Ibach, Consumer Brand Leader, Certriad, AstraZeneca.
″ Salma Jutt, Senior Director of Marketing, Latisse, Allergan.
″ David Kaminski, Consumer Brand Leader, Crestor, AstraZeneca.
″ Navin Katyal, Senior Marketing Manager, Patient Marketing, Chantix, Pfizer.
″ Marlene Kiesel Edmonds, Product Director, Vyvanse, Shire.
″ Robert Maresca, Marketing Manager, Consumer Marketing, Symbicort, AstraZeneca.
″ Joe McLane, Senior Manager, Global Marketing Communications, Gardasil, Merck & Co., Inc.
″ Lars Merk, Product Director, Concerta, Ortho-McNeil Janssen Pharmaceuticals.
″ Kathleen Mirani, Marketing Director, Lunesta, Sepracor.
″ Julie L. Park, Senior Product Manager, Reclast, Novartis Pharmaceuticals Corporation.
″ Jacalyn Ramdin-Johnson, Senior Product Manager, Consumer Marketing, Trilipix, Abbott.
″ Lawrence Reiff, Marketing Director, Spiriva, Pfizer.
″ Holly Rosenthal, Associate Director, Consumer Marketing, Nasonex, Schering-Plough.
″ Marc Salzo, Associate Director of Consumer Marketing, Boehringer Ingelheim.
″ Marker Wiegand, Director, Consumer Marketing, Oncology, Neulasta, Amgen.

The 2010 award recipients will be honored at a special luncheon sponsored by PARADE magazine during the DTC National Conference, April 7-9, at the J.W. Marriott in Washington, D.C. The luncheon will be held on the last day of the conference, April 9, at noon. Select honorees will also participate in a panel discussion on current DTC marketing issues in the conference's general session, immediately before the awards luncheon.

"PARADE is pleased to join DTC Perspectives in recognizing this year's Top 25 DTC Marketers," says PARADE Publisher, Brett Wilson. "These leaders are setting the benchmark in the industry and driving innovation in their field."

The annual "Top 25 DTC Marketers of the Year" was established in 2001 to recognize extraordinary DTC marketers who drive innovation and work towards better patient health outcomes. Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of individuals with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts.

"These elite pharmaceutical marketing professionals are this year's top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing," said DTC chairman Robert Ehrlich.

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. For more information on the Top 25 DTC Marketers or for conference registration information, please visit our Website, www.dtcperspectives.com or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our highly respected DTC Conference Series