The latest from DTC Perspectives

Thought Leaders to Tackle Critical Issues at DTC National Conference

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct to consumer marketing for pharmaceutical advertising. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities.

How Smart Marketers Can Overcome the Challenges and Leverage Opportunities:

Jenny Alltoft, Vice President, Patient and Marketing Centers of Expertise, Pfizer, Inc.

Peter Sealey, Legendary Marketer and Strategy Expert

Nancy Phelan, Executive Director, Consumer Communications and e-Marketing, Wyeth

Karen Best, Director, Advertising Resources, Bristol Myers-Squibb

Bob Garfield, Author and Advertising Critic, Ad Age

Greg Stuart, Co-Author of What Sticks: Why Most Advertising Fails and How to Make Sure Yours Succeeds

Bill Schley, Co-Author of Why Johnny Can't Brand, Rediscovering the Lost Art of the Big Idea    

Bill Drummy, CEO, Heartbeat Digital

Bill Hunt, CEO, Global Strategies International

Sean Moloney, Co-founder/Executive Producer, Dramatic Health, Inc.     

Plus a Panel of Experts on Media Budget Allocation:

• Mike Bloxham, Director Insight and Research Center for Media Design, Ball State University
• Peter Knobloch, CEO, RJ Palmer
• Bob Brooks, former Director, Integrated Marketing & Media Solutions, GlaxoSmithKline
• David Hallerman, Senior Analyst, Online Advertising, eMarketer
• Mark Bard, President, Manhattan Research

The Legislative Issues and Healthcare Landscape:

Jim Davidson, President, Davidson & Company     

Kristin Davis, Deputy Director, DDMAC

Marci Kiester, Group Leader, DDMAC

Amie O'Donoghue, Research Team, DDMAC

John Abramson, M.D., Clinical Faculty, Harvard Medical School and Author of Overdosed America    

Thomas P. Stossel, M.D., Professor of Medicine, Harvard Medical School           

Steve Bodhaine, Group President, Yankelovich

 
Breaking Industry Market Research:

David Gascoigne, VP Global Promotion Management, IMS Health

Wes Michael, EVP, TNS Healthcare            

Fariba Zamaniyan, SVP, Healthcare IAG Research

Douglas Zabor, CEO, JZM

Beth Allan, President, Communications & Brand Analytics Division, Phoenix Marketing International   

JP Beauchamp, SVP Testing and Media Sources, IRI

Plus 3 Pre-Conference Workshop Options for Gold Pass Attendees:

Gold Pass Attendees can select one of the three workshops, and will also receive an annual subscription to DTC INSIGHTS and the Conference Proceedings on DVD.

DTC 2.0: 5 Trends To Capitalize On Now
Want to understand the latest digital trends in a pharma context? Not sure how YouTube & DTC really go together? Like your weather widget but unsure it really translates to your brand? This workshop is designed to cover the following trends and provide realistic & proven ways to convert them successfully to DTC.

Topics to be addressed include:

• Branded Content
• Smart ads
• Social networks
• Mobile marketing
• Branded Widgets       

 

How To Improve Your Media Plan Efficiency And Stretch Your Dollar By 10% Tomorrow
In an atmosphere of tightening budgets, shrinking teams & expanding goals, it is imperative that a successful marketer wring every dollar out of the media plan. This workshop is designed to give you improvements that can be exercised immediately as well as demonstrate where you can cut back safely.

Topics to be addressed include:

• Optimization models
• Innovative use of traditional media
• Behavioral targeting
• Real time optimization of media plans
• Improved metrics
• ROI by channel          

 

Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention And Compliance
The slower pipeline and increased competition within categories have caused experts to call even more loudly for better efforts towards retention and compliance. Find out how to take advantage of untouched potential revenue.

Topics to be addressed include:

• New innovations in persistence and compliance
• One to one marketing, case studies of making a real difference
• Innovative Opportunities to reach patients in the physician's office, the pharmacy, and hospitals

 

Everyone may register by visiting www.dtcperspectives.com, under the Conference menu; or by calling the DTC Perspectives office at (973) 377-2106.

About The DTC National Conference
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. The DTC National also includes the DTC National Advertising Awards and the Top 25 DTC Marketers of the Year Award.

  
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For additional information, or to register for the DTC National Conference, please call the DTC Perspectives office at (973) 377-2106 or visit the DTC National Conference website.