The latest from DTC Perspectives
The Conversation is Happening Regardless
Monday, 23 June 2008, 10:03 AM
The first great interactive marketing innovator in pharma will do three things – and in so doing, will leap-frog the competition. The author details those three steps.
The June 2008 issue of DTC Perspectives' Magazine is now available. Visit the magazine home page to view the entire issue, or click here to read Schroeder's full story about online communities.
Related articles
Voluntary DTC Moratorium
The news that four big pharma companies have agreed to a six month moratorium for new brand DTC is not earth shattering. The four, Pfizer, Schering-Plough, Merck and
Lawsuit Over Right to DTC in Canada
According to PharmaTimes, CanWest Mediaworks, Canada’s largest newspaper publisher and owner of more than 30 television stations, is suing the federal government for
Doctor Endorsement Has Little Effect on Consumer Perception of Drug
Doctors’ endorsement of drugs in pharmaceutical ads has little impact on consumer perception of those drugs, according to the 11th annual national survey Consumer
AMA Advocates Pre-Approval
At a Congressional hearing last month, American Medical Association president-elect Nancy Nielsen, MD, said the association supports giving FDA the resources and
DTC Perspectives, Inc. Announces the new DTC Hall of Fame Awards
DTC Perspectives, Inc. is proud to introduce the first DTC Hall of Fame Awards. This new award will honor and recognize individuals who have made significant
DTC and You
DTC in the Era of Consumer Choice
Register Now for this year's Fall Conference, focusing
on how DTC marketing must change in the face
of ever-increasing consumer pressures.
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
| ABOUT SSL CERTIFICATES |

