The latest from DTC Perspectives

The Conversation is Happening Regardless

Monday, 23 June 2008, 10:03 AM

  • By Christopher M. Schroeder of The HealthCentral Network

The first great interactive marketing innovator in pharma will do three things – and in so doing, will leap-frog the competition. The author details those three steps.

The June 2008 issue of DTC Perspectives' Magazine is now available. Visit the magazine home page to view the entire issue, or click here to read Schroeder's full story about online communities.

 

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