The latest from DTC Perspectives

Saatchi & Saatchi Wins Big at First Ever CLIO Healthcare Awards

Saatchi & Saatchi took home the top prize for their "Silence Your Rooster" campaign for Sanofi-Aventis sleep drug Ambien CR at the first ever CLIO Healthcare Awards last month. Other big DTC winners include TBWA/Worldhealth "Swimmers" campaign for NuvaRing, which received a Silver award and DraftFCB Healthcare which received a Bronze award for its integrated campaign for Flomax.

• Saatchi & Saatchi Wellness, Television/Cinema/Digital, Direct to Consumer, Ambien CR, "Silence Your Rooster"

• JUICE Pharma Worldwide, Innovative, Direct to Consumer, Wyeth XYNTHA, "Wyeth Institute of Technology Consumer Convention"
• Palio, Poster, Direct to Consumer, Philanthropic, "GRACE Greatest Generations"
• TBWA\WorldHealth, Television/Cinema/Digital, Direct to Consumer, NuvaRing - Birth Control Conception, “Swimmers” 
• AbelsonTaylor, Innovative, Direct to Professional, KAPIDEX, “Immersive MOA”
  

• Corbett, Print, Direct to Professional, Alcon/Vigamox, “Lion Ad” 
• Corbett, Print, Direct to Professional, Alcon/Vigamox, “Lion & Hawk Campaign” 
• GSW Worldwide, Print, Direct to Professional, Dosing Matters, “Dosing Matters” 
  

• Euro RSCG Tonic, Television/Cinema/Digital, Direct to Consumer, VESIcare, "VESIcare Shopping"
• DraftFCB Healthcare, Integrated Campaign, Flomax, "Flomax Pilobolus Campaign"
• GSW Worldwide, Print, Direct to Professional, Advertising, “Pink Tank ad campaign”
  

• DraftFCB Healthcare, Interactive, Direct to Professional, Centocor Inc., "Live In My Skin"

• Ignite HEALTH, Interactive, Direct to Consumer, Digital Marketing - Website, "LiveWithIt.com"
• GSW Worldwide, Print, Direct to Consumer,  Protopic, "A (Slightly Confusing) History of Eczema"
• GSW Worldwide, Print, Direct to Consumer,Uloric, "Flares Aren't the Whole Story"
• Devito/Verdi, Television/Cinema/Digital, Direct to Consumer, American Asthma Foundation, "Park"

• DraftFCB Healthcare, Poster, Direct to Consumer, Alpha-1 Foundation, "Alpha-1 Foundation Poster"
• Y&R New York, Print, Direct to Consumer, Met Life, "Best Friend"
• Medicus Life Brands, Print, Direct to Consumer, Uroxatral, "Uroxatral Patient Brochure"
• Craig Jackson & Partners, Print: Direct Mail, Direct to Consumer, MCGHealth, "MCGHealth Chest Pain Direct Mail"
• Craig Jackson & Partners, Print: Direct Mail, DTC, MCGHealth Sleep Center, "MCGHealth Sleep Center Direct Mail"
• Craig Jackson & Partners, Radio, Direct to Consumer, MCGHealth Sleep Center, "MCGHealth Sleep Center Radio Campaign"

• DraftFCB Healthcare, Print, Direct to Professional, Centocor, “Centocor Inc. unbranded burdens of psoriasis campaign”

• Edelman, Strategic Communications/Public Relations, Direct to Professional and Consumer, American Heart Association (AHA)’s Go Red For Women (GRFW) cause, “Go Red For Women 2008 Untold Stories Campaign” 

• Jigsaw, Print: Direct Mail, Direct to Consumer, Milwaukee Community Health Centers, "I want healthcare"
• Brown Parker & DeMarinis Advertising, Billboard, Direct to Consumer, Florida Hospital, "Florida Hospital - Emergency Department 30 Min Or Less"
• Devito/Verdi, Radio, Direct to Consumer, Abington Memorial Hospital, "Abington Memorial Hospital- The Power to Heal"
• BVK, Television/Cinema/Digital, Direct to Consumer, Prairie Heart Institute of Illinois, "Diner"
• Jigsaw, Innovative, Direct to Consumer,  Wheaton Franciscan Healthcare Women and Infants, "Changing Table"

• Chandler Chicco Agency, Direct to Professional, Novartis Pharmaceuticals Corporation, “The Christopher Film Series” 
  
• American Academy of Orthopaedic Surgeons, Direct to Professional and Consumer, Non-Profit/Patient Advocacy Campaign, American Academy of Orthopaedic Surgeons, “75 Years of Orthopaedic History”  

• Brown Parker & DeMarinis Advertising, Print, Direct to Consumer, Florida Hospital - Emergency Department Campaign, "Florida Hospital - Emergency Department Campaign 30 Min Or Less"
• Devito/Verdi, Print, Direct to Consumer, Massachusetts General Hospital, "Massachusetts General Hospital Campaign (2)"
• Devito/Verdi, Print, Direct to Consumer, Mount Sinai Medical Center, "Mount Sinai Medical Center"
• Devito/Verdi, Radio, Direct to Consumer, Massachusetts General Hospital, "Massachusetts General Hospital - Heart and Vascular (2)"
• Devito/Verdi, Print, Direct to Consumer, Mount Sinai Medical Center, "Father Son Bond"
• BVK, Print, Direct to Consumer, Prairie Heart Institute of Illinois, "Corn Ad"
• Euro RSCG Life LMP Chicago, Television/Cinema/Digital, Direct to Consumer, Health Care Provider, "NorthShore University HealthSystem Name Change Television Campaign"
• Vox Medica, Direct to Consumer, Cephalon, Inc., "When Good Medicines Become Bad Drugs

• Cambridge BioMarketing, Innovative, Direct to Professional, Millennium: The Takeda Oncology Company, “1,000 Cranes of Hope Monument” 
  
• Cambridge BioMarketing, Interactive, Direct to Professional, Millennium: The Takeda Oncology Company, “1,000 Cranes of Hope Kiosk”

• BBDO, Television/Cinema/Digital, Direct to Consumer, Ling Long X-Ray/Mac 400, "GE Healthcare TV"
• Mangos, Print, Direct to Professional, Vibe hearing aids, “Wild”
  
• Mangos, Print, Direct to Professional, Vibe hearing aids, “Why hide your Vibe?”
  

• Ogilvy Healthworld, Television/Cinema/Digital, Direct to Consumer,  Smith & Nephew, "Driven to Perform"
• AbelsonTaylor, Print, Direct to Professional, Zimmer LPS-Flex Mobile Bearing Knee, “All Knee Drive”

• AbelsonTaylor, Print, Direct to Professional, Zimmer Trabecular Metal, “Grab Hold”

• Ogilvy Healthworld, Print, Direct to Professional and Consumer, Smith & Nephew, “Driven to Perform”  

• Grey Puerto Rico, Radio, Direct to Consumer, Over the Counter (OTC), Lax and Clean, "Atrapados (Trapped)"

• Campbell-Ewald, Integrated Campaign, Health Care Insurance, “Kaiser Permanente "Spread Health" Campaign”

• CommonHealth, Poster, Direct to Professional, Over the Counter (OTC), Rx Club - OTC Creative Show Poster, “OTC Creative Show Poster”

• DraftFCB Healthcare, Print, Direct to Professional, Sales  Aids Campaign, Centocor, “Centocor Inc unbranded burdens of psoriasis sales aids” 
• CommonHealth, Print: Direct Mail, Direct to Professional, Over the Counter (OTC), Rx Club - OTC Creative Show, “OTC Creative Show” 
  

• Pocket Hercules, Print: Direct Mail, Direct to Professional, Campaign, Surgical Equipment and Supplies, “Key Surgical Direct Mail Campaign”
• Euro RSCG Life LMP Chicago, Integrated Campaign, Health Care Provider, “NorthShore University HealthSystem Name Change Integrated Campaign” 
  
• Anderson DDB, Integrated Campaign, Philips, “People Powered”