The latest from DTC Perspectives

"Delegates attending the DTC National Conference will determine the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. DTC Perspectives editorial staff and independent expert judging panels determine award winners for the other categories.

Winners will be announced at the DTC National Advertising Awards Dinner on Thursday April 16th, 2009. Don't miss this opportunity to congratulate the Gold, Silver & Bronze winners in person.

This year's independent expert judging panel included: Mark Bard, President & Co-Founder, Manhattan Research, Frank Chipman, Vice President, Millward Brown; Fred Church, Vice President, Ipsos Vantis; Mark Einhorn, Executive Vice President, Pretesting; Marc Jaffe, Sr. Account Service Executive, VMS Info; David Kweskin, SVP, CGS, Brand & Communications, TNS and Fariba Zamaniyan, Sr. Vice President, Nielsen IAG.

The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.

Finalists for each of the categories are listed below, with winners to be announced at the DTC National Advertising Awards Dinner on April 16, 2009. For the categories of Branded TV and Branded Print, 10 finalists will be presented to the delegates at the DTC National Conference. Winners in those two categories will be chosen by interactive voting during the Conference.

The finalists are...(listed alphabetically)

Congratulations and best of luck to all finalists. All Gold, Silver and Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 16th, 2009. Be there in person to salute the winners/receive recognition for a job well done. (click here to register for the Conference)

About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year's DTC National will be held April 15 - 17, 2009 at the JW Marriott in Washington DC. Hotel space is limited, early reservations and registrations are encouraged. (www.dtcperspectives.com under the Conferences tab)

About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc., the leading DTC consulting, training, and publishing company. The June 2009 issue will feature coverage of Ad Award winners. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.