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Marketers To Gain Insights at DTC National Pre-Conference Workshop

Registering For A Gold Pass To The 2008 DTC National Conference Will Grant Attendees Access To Three Pre-Conference Workshop Tracks

This year, the DTC National Conference is introducing a new format for their pre-conference workshop. Those registering for a Gold Pass to the conference will be able to choose from one of three pre-conference workshop tracks. Gold Pass delegates will also receive presentations from the two tracks they did not attend. Track topics include DTC 2.0, Stretching the Media Budget and Innovative Patient Education. (Workshops have limited capacity, so register for a Gold Pass early.)

Gold Passes include the following benefits:

• Access to a Pre-Conference Workshop Track, as well as materials from the two workshop tracks not attended
• Access to the 2008 DTC National Conference
• A one year subscription to DTC INSIGHTS – the Executive Brief on DTC Marketing (available monthly through subscription only)
• A specially produced DVD of the DTC National Conference
• A DTC National Conference documentation binder

A limited supply of Gold Passes are available, so register early. If attendees have already registered for a Silver or Regular Pass, they may upgrade to a Gold Pass by calling Debra at (973) 377-2106, x-221.

2008 DTC National Pre-Conference Workshop Tracks
Track 1: DTC 2.0: 5 Trends To Capitalize On Now
Want to understand the latest digital trends in a pharma context? Not sure how YouTube & DTC really go together? Like your weather widget but unsure it really translates to your brand? This workshop is designed to cover the following trends and provide realistic & proven ways to convert them successfully to DTC.

Led by: Raquel Krouse, Vice President, Director of Healthcare, Interpublic Emerging Media Lab
The Emerging Media Lab provides all Interpublic companies and their clients with a physical and virtual space in which to experience the trends and technologies that are shaping the consumer media experience, today and into the future. Raquel works with Interpublic agencies and healthcare clients to ensure they are at the forefront of technology adoption trends among healthcare professionals and consumers. She explores the best use of digital solutions in pharmaceutical sales and marketing; prioritizes emerging media healthcare channels, tools and activities; and helps to manage emerging media programs

Topics to be addressed include:

• New Landscapes
• Broadband Connectivity
• Social Media
• Video Evolution
• Mobility
• Search

Track 2: How To Improve Your Media Plan Efficiency And Stretch Your Dollar By 10% Tomorrow
In an atmosphere of tightening budgets, shrinking teams & expanding goals, it is imperative that a successful marketer wring every dollar out of the media plan. This workshop is designed to give you improvements that can be exercised immediately as well as demonstrate where you can cut back safely.

Expert Participants Include:
Deborah Dick-Rath, former Executive Director Consumer COE, Novartis           
Tricia Cekoric, SVP Communications Planning, RJPalmer
Peter Knobloch, CEO, RJPalmer Jim Vail, President, RJPalmer

Topics to be addressed include:

• Innovative Use of Traditional Media
• Advanced Targeting – Beyond the Numbers
• Creating the Plan – Minimizing Waste!
• Buying and Negotiation – Knowledge, Timing and Metrics
• Internet – The Most Measurable Medium

Track 3: Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention And Compliance
The slower pipeline and increased competition within categories have caused experts to call even more loudly for better efforts towards retention and compliance. Find out how to take advantage of untouched potential revenue.

Expert Participants Include:
Tom McDonnell, Product Director, Vyvanse Marketing, Shire with Paul LeVine, VP, Analytic Services, InfoMedics
Joe Shields, Product Director, ENBREL Consumer, Wyeth BioPharma with Joe Meadows, VP, Marketing & Creative Services, Catalina Health Resource
Chris Duncan, Associate Director, Symlin Marketing, Amylin with Susan Eno Collins, VP Health Education, HealthEd
Dr. Steven Lamm, Clinical Associate Professor at NYU Medical School, Contributing Editor at Best Life, Author
Brian Kaiser, VP, Strategy, Targetbase
Grant Corbett, Principal, Behavior Change Solutions, Inc.

Topics to be addressed include:

• Research on Effective Industry Patient Adherence Programs
• Advanced Patient Ed in the Age of Hypervigilance
• The Credible Patient-Centric Approach & Physicians
• Patient Journey to Brand Loyalty
• The Physician Perspective with Dr. Steven Lamm
• Moving the Masses by Marketing to "Me"
• Real World Strategies to Make Direct-To-Patient Work Harder for Your Brand

Other Highlights of the DTC National Conference Include:

• Doing More with Less - How to deal with the combined impact of pricing pressure, generics, pipeline uncertainties, budget cuts, and demands for greater accountability and discernable results/ROI
• Thriving Within the System - How can you plan for & succeed in the more vigilant and cautious regulatory climate?
• Brand Experience/Creative Innovations – How to create DTC campaigns that break through the clutter while being responsible
• What is the Future of the DTC Media Mix - How to integrate emerging and mainstream media platforms for a more powerful mix

Additional Speakers at the DTC National Include:

• John Abramson, M.D., Author Overdosed America
• Jenny Alltoft, Pfizer
• Mark Bard, Manhattan Research
• JP Beauchamp, IRI Healthcare
• Karen Best, Bristol-Meyers Squibb
• Mike Bloxham, Ball State University
• Steve Bodhaine, Yankelovich
• Bob Brooks, formerly of GlaxoSmithKline
• Kristin Davis, DDMAC
• Jim Davidson, Davidson & Company
• Bill Drummy, Heartbeat Digital
• Bob Garfield, AdAge
• David Gascoigne, IMS Health
• David Hallerman, eMarketer
• Scott Hensley, Wall Street Journal
• Bill Hunt, Global Strategies International
• Marci Kiester, DDMAC
• Peter Knobloch, RJ Palmer
• Wes Michael, TNS Healthcare
• Sean Moloney, Dramatic Health
• Amie O'Donoghue, DDMAC
• Nancy Phelan, Wyeth
• Bill Schley, Co-Author Why Johnny Can't Brand
• Peter Sealey, Legendary Marketer & Strategy Expert
• Thomas P. Stossel, MD, Harvard Medical School
• Greg Stuart, Co-Author What Sticks
• Douglas Zabor, JZM
• Fariba Zamaniyan, IAG Research

Everyone may register by visiting www.dtcperspectives.com, under the Conference menu; or by calling the DTC Perspectives office at (973) 377-2106.

 
About The DTC National Conference
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. The DTC National also includes the DTC National Advertising Awards and the Top 25 DTC Marketers of the Year Award.

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For additional information, or to register for the DTC National Conference, please call the DTC Perspectives office at (973) 377-2106 or visit the DTC National Conference website.