The latest from DTC Perspectives

Major Pharmaceutical Brands Vie For Top Honors at DTC National Advertising Awards

Several leading pharmaceutical companies and brands will be honored at the eighth annual DTC National Conference's much-anticipated Advertising Awards dinner April 17, an event that will showcase the best marketing and advertising across 10 categories. Among the brands with multiple "finalist" designations are Gardasil (Merck), Vesicare and Avodart (GlaxoSmithKline and Astellas), Cymbalta (Eli Lilly) and Plavix (Bristol-Myers Squibb), among others.

"Delegates attending the DTC National Conference will determine the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. "Independent expert judging panels determine award winners for the other categories."

Winners will be announced at the DTC National Advertising Awards Dinner, hosted by RealAge, on Thursday April 17th, 2008. Don't miss this opportunity to congratulate the Gold, Silver & Bronze winners in person.

"We congratulate all the finalists of the DTC National Advertising Awards for their creative, effective DTC campaigns. RealAge is proud to be associated with the presentation to the winners of these prestigious awards over the past 8 years" said Rich Benci, President of RealAge, Inc.

This year's independent expert judging panel included: Angela Federici, SVP, Pharmaceutical Practice Leader, Millward Brown; Fariba Zamaniyan, Vice President, IAG Research; Fred Church, Vice President, Health Practice, Ipsos Vantis; Joan Connors, VP, Marketing Communications, Harris Interactive, Phil Sawyer, Senior Vice President, Starch/GfK Custom Research North America, Lee Weinblatt, CEO, PreTesting and Mark Bard, President, Manhattan Research.

The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.

Finalists for each of the categories are listed below, with winners to be announced at the DTC National Advertising Awards Dinner on April 17, 2008. For the categories of Branded TV and Branded Print, 10 finalists will be presented to the delegates at the DTC National Conference. Winners in those two categories will be chosen by interactive voting during the Conference.

The finalists are...(listed alphabetically)

Congratulations and best of luck to all finalists. All Gold, Silver, Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 17th, 2008. Be there is person to salute the winners/receive recognition for a job well done. ( click here to register for the Conference )  About The DTC National Conference

About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year's DTC National will be held April 16– 18, 2008 at the JW Marriott in Washington DC . Hotel space is limited, early reservations and registrations are encouraged.  About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc ., the leading DTC consulting, training, and publishing company. The June 2008 issue will feature coverage of Ad Award winners. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.   About RealAge
Co-founded in 1996 by Dr. Michael Roizen, RealAge provides unique on-line personal health management tools that educate, empower and motivate healthy behavior to promote “living younger” among its members. The RealAge Test, our patented, flagship product and the first measurement standard for healthcare, provides medically valid metrics that compare biological versus chronological years, based upon each member's individualized results. This patented health metric, which is backed by 25,000 medical studies and more than 125 different factors, has received widespread consumer, medical and scientific acceptance. RealAge is one of the leading direct-to-consumer marketing companies for consumer healthcare information and personalized healthcare solutions. We deliver relevant, sponsored, DTC messages to targeted segments of our member base. These messages motivate consumers to assess and change their health choices, visit their doctor for diagnosis, and comply with the treatment regimen prescribed.