The latest from DTC Perspectives

Major Pharmaceutical Brands Vie For Top Honors at DTC National Advertising Awards

Several leading pharmaceutical companies and brands will be honored at the tenth annual DTC National Conference's much-anticipated Advertising Awards dinner April 8, an event that will showcase the best marketing and advertising across 8 categories. Among the brands with multiple "finalist" designations are Advair & Treximet, GlaxoSmithKline; Seroquel XR, AstraZeneca; Pristiq, Pfizer and Vyvanse, Shire. The 2010 DTC National Ad Awards Dinner is sponsored by HealthGrades.

"Delegates attending the DTC National Conference will determine the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. DTC Perspectives editorial staff and independent expert judging panels determine award winners for the other categories.

Winners will be announced at the DTC National Advertising Awards Dinner on Thursday April 8th, 2010. Don't miss this opportunity to congratulate the Gold, Silver & Bronze winners in person.

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.

The June issue of DTC Perspectives magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.

Finalists for each of the categories are listed below, with winners to be announced at the DTC National Advertising Awards Dinner on April 8, 2010. For the categories of Branded TV and Branded Print, 10 finalists will be presented to the delegates at the DTC National Conference. Winners in those two categories will be chosen by interactive voting during the Conference.

 

The finalists are...(listed alphabetically)

Best Branded Integrated Finalists
Brand	Company	Agency	Ad Title
Copaxone	Teva Neuroscience	Targetbase	Let's Rewrite MS Together
Nasonex	Merck & Co., Inc.	Daggerwing Health	2009 DTC Best Integrated Campaign for Nasonex
Pristiq	Pfizer	JWT	Wind-up Doll
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Silhouette II Revised
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Best CRM/Direct Mail Campaign Finalists
Brand	Company	Agency	Ad Title
Byetta	Amylin Pharmaceuticals Inc./Lilly USA, LLC	Saatchi & Saatchi Wellness	Byetta By Your Side
Enbrel	Pfizer/Amgen	DraftFCB	3 Books
Micardis	Boehringer Ingelheim	G2 Direct & Digital	Micardis Aiming Lower Advantage Adherence Program
Singulair	Merck & Co., Inc.	MicroMass Communications, Inc.	Asthma Information Resource (A.I.R.) Program
Vytorin and Zetia	Merck & Co., Inc.	Rapp	Get-to-Goal Alliance
Best Disease Education Campaign Finalists
Brand/Condition	Company	Agency	Ad Title
ADHD Support	Shire Pharmaceuticals	Evoke Interaction	ADHD Information & Support for Adults and Parents of Children with ADHD
Baraclude	Bristol-Myers Squibb	Euro RSCG Life Chelsea	Predator
HPV	Merck & Co., Inc.	DDB NY/Rapp	HPV Facts
HPV & Cervical Cancer	Merck & Co., Inc.	DraftFCB	3 Little Letters
Lantus	sanofi-aventis	Intouch Solutions, Inc.	Insulin Awareness Campaign
Best Point-Of-Care Campaign Finalists
Brand	Company	Agency	Ad Title
Angeliq	Bayer Women's Healthcare	EvoLogue, part of CommonHealth	Angeliq 2009 Direct to Patient Campaign
CIALIS	Eli Lilly USA, LLC	Grey NYC	Cialis Waiting Room Voucher
Lovaza	GlaxoSmithKline	Targetbase	Lovaza Patient Education Brochure with Savings Card
Plavix	Bristol-Myers Squibb/sanofi-aventis	Unit 7	Plavix Heart Attack Print Ad and Wallboard/Plavix Rx Edge Shelf Take One/Plavix Catalina Pharmacy Letters
YAZ	Bayer Women's Healthcare	EvoLogue, part of CommonHealth	YAZ 2009 Direct to Patient Campaign
Best Digital Media Campaign Finalists
Brand	Company	Agency	Ad Title
ADVAIR	GlaxoSmithKline	Euro RSCG Tonic	ADVAIR Dual Indication Banners: Air Hockey and Day/Night
CIALIS	Lilly USA, LLC	G2 Direct & Digital	Eli Lilly CIALIS "Promise Program"
NuvaRing	Merck & Co., Inc.	Razorfish	NuvaRing 2009 Digital Media Campaign
Seroquel XR	AstraZeneca	(Undisclosed)	Seroquel XR 2009 Digital Media Campaign
Vyvanse	Shire	Euro RSCG Tonic	Vyvanse Pediatric Banner Campaign
Best Branded Website Finalists
Brand	Company	Agency	Website
ABILIFY	Bristol-Myers Squibb /Otsuka America Pharmaceutical, Inc.	(undisclosed)	www.abilify.com
CONCERTA	McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc.	Ogilvy Healthworld	www.concerta.net
MULTAQ®	sanofi-aventis	Saatchi & Saatchi Wellness	www.multaq.com
Vyvanse	Shire	Euro RSCG Tonic	www.vyvansefocus.com
Xyzal	UCB, Inc./sanofi-aventis	Heartbeat Digital	www.xyzal.com
Best Branded Television Campaign Finalists
Brand	Company	Agency	Ad Title
ADVAIR	GlaxoSmithKline	Euro RSCG Tonic	"I Never Knew" and "Wonder"
Cymbalta	Eli Lilly & Company	DraftFCB	"Depression Hurts" Campaign
FLOMAX	Boehringer Ingelheim	Grey NYC	Sportscasters
Gardasil	Merck & Co., Inc.	DDB NY	I Chose Mom Refresh
Latisse®	Allergan	Grey	Grow Featuring Brook Shields
Plavix	Bristol-Myers Squibb/sanofi-aventis	MRM Worldwide	Father Daughter
Pristiq	Pfizer	JWT	Wind-up Doll
SEROQUEL XR	AstraZeneca	Saatchi & Saatchi Wellness	Consume
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Man and Truck
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Best Branded Print Campaign Finalists
Brand	Company	Agency	Ad Title
Concerta	McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharma., Inc.	Ogilvy HealthWorld	Environment
Crestor	AstraZeneca	Digitas Health	Then & Now
FLOMAX	Boehringer-Ingelheim	Grey NYC	"Sportscasters - Signs" Campaign
ISENTRESS	Merck & Co., Inc.	Prime Access	3 Faces of Me
Latisse®	Allergan	Grey NYC	Grow Featuring Brooke Shields
SEROQUEL XR	AstraZeneca	Saatchi & Saatchi Wellness	Consume
Symbicort	AstraZeneca	EvoLogue, part of CommonHealth	Man and Truck
Treximet	GlaxoSmithKline	Euro RSCG Tonic	Head Off
Vyvanse	Shire	KTG	"V" Campaign

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



Congratulations and best of luck to all finalists. All Gold, Silver and Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 8th, 2010. Be there in person to salute the winners/receive recognition for a job well done. (click here to register for the Conference)

About The DTC National Conference
The DTC National has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year's DTC National will be held April 7 - 9, 2010 at the JW Marriott in Washington DC. Hotel space is limited, early reservations and registrations are encouraged. (www.dtcperspectives.com under the Conferences tab)

About DTC Perspectives magazine
DTC Perspectives magazineis the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc., the leading DTC consulting, training, and publishing company. The June 2010 issue will feature coverage of Ad Award winners. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.

 

HealthGrades is the leading independent healthcare ratings organization. Millions of patients and hundreds of hospitals rely on HealthGrades’ quality ratings, advisory services and decision-support resources. The HealthGrades’ Web sites, including HealthGrades.com, WrongDiagnosis.com and CureResearch.com, are among the most visited health properties and are marketers’ go-to source for reaching active patients at the point of a healthcare decision.