The latest from DTC Perspectives
Inside the March 2010 issue of DTC Perspectives magazine
Monday, 08 March 2010, 04:08 PM
Former Vermont Gov. Howard Dean has been vocal during the healthcare reform debate about the need for “real” reform. He shares some of his thinking on this topic with DTC Perspectives in advance of his presentation at the DTC National in April. Also featured, KantarHealth’s Ken Sobel sheds some light on public policy myths – does DTC really drive up the costs of consumer-advertised products?
Click here to read Gov. Dean’s full interview or here for Sobel’s article on DTC public policy myths. All articles – including using patient ambassadors to magnify the authentic voice of the patient and looking more closely at turnkey CRM solutions – from the March 2010 issue of DTC Perspectives magazine can be found on our magazine home page.
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