Headlines from DTC Insights
From the Latest Issue of DTC INSIGHTS - New Media Channels Drive Shift to 'Community' Power
Friday, 07 December 2007, 10:01 AM
Blogs, Web 2.0, Wikis, YouTube and social computing are more than just the trendy new marketing tools that marketers must learn to understand and contend with. What they further represent is the “fundamental change in the way that we’re living,” explained Chloe Stromberg, a marketing analyst at Forrester Research. “The Web is now shifting power from institutions – such as the large corporations that we work for now – to the communities that we now participate in as individuals,” she said.
This article is part of the paid content available in the December issue of DTC INSIGHTS, the DTC Marketers Executive Brief. If you would like to start an annual subscription to DTC INSIGHTS (12 issues for only $395) please click here.
OR, to request a one-time free trial issue of DTC INSIGHTS, click here.
Please visit the DTC INSIGHTS home page for more information on this industry leading resource keeping DTC Marketers on the cuting edge of DTC.
Related articles
From the Latest Issue of DTC INSIGHTS - Creating 'Real' Content Is Key To Effective Patient Video Series
In developing its Go Insulin campaign (www.GoInsulin.com) around a series of patient vignettes, the key was to use real patients with real stories, and not with “a
Tapping Into Channel Sales Data
You have to be a little bit jealous of those Internet advertisers. Run a campaign, get instantaneous feedback on results. Tweak a few words, run it again. Run
Alert: 'Reported' Spending Data Shows Decline For DTC Advertising in Third Quarter
After a long run of quarterly spending growth, the reported spending for DTC advertising fell 7.1% in the third quarter to $1.13 billion, according to data released
DTC and You
Register for the National Conference
The DTC National Conference will be held in
Washington DC on April 16 - 18, 2008. Don't
miss the forum for DTC Thought Leaders.
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
From the
December
issue of
DTC Perspectives Magazine
From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more
| ABOUT SSL CERTIFICATES |
