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From the Latest Issue of DTC INSIGHTS - New Media Channels Drive Shift to 'Community' Power
Friday, 07 December 2007, 10:01 AM
Blogs, Web 2.0, Wikis, YouTube and social computing are more than just the trendy new marketing tools that marketers must learn to understand and contend with. What they further represent is the “fundamental change in the way that we’re living,” explained Chloe Stromberg, a marketing analyst at Forrester Research. “The Web is now shifting power from institutions – such as the large corporations that we work for now – to the communities that we now participate in as individuals,” she said.
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