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From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Thursday, 06 December 2007, 11:53 AM
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer — a well-known pharmaceutical brand — to help you decide whether “drink me” might be worth your serious consideration.
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