The latest from DTC Perspectives
Eye on the Hill - Eating our Seed Corn
rom the June 2009 issue of DTC Perspectives magazine
Thursday, 25 June 2009, 12:48 PM
Jim Davidson reports on what to expect in the coming year from Washington. According to a recent report, the pharmaceutical industry is considering giving up its business expense deduction for the cost of advertising. It’s a “troubling” development, our Capitol Hill observer reports.
The June 2009 issue of DTC Perspectives magazine is now available. Visit the magazine home page to view the entire issue, or click here to read Jim Davidson's report about this new "troubling" development.
Related articles
Washington Promises Swift Resolution on Healthcare Reform - What it Means for DTC Marketing
What Does the Newly Proposed Healthcare Policy Mean for DTC Marketing? DTC Perspectives Provides the Latest News and Invites You to Find Out More
Old Can Be New Again
A very interesting DTC campaign started this month that shows that marketing and positioning can revive an old concept. That campaign is Abbot’s Trilipix, a new drug
Media Spend Declines
First quarter 2009 DTC spending numbers, just released by Nielsen, show a total DTC decline of 11.5% versus year ago. These declines are large but expected and in line
Planning for Uncertainty
Planning DTC efforts for the next few years has become an exercise in multiple scenarios. First, we have the massive health care reform we are promised by President
DDMAC Offers Guidance
The recent release of the long-awaited draft guidance on risk is sure to have drug marketers studying the lengthy and nuanced 27 page document. I give DDMAC a lot of
DTC and You
The DTC National Conference
Register Now for The DTC National Conference
April 7-9, 2010, Washington DC. The Formum for DTC
Thought Leaders
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry.
Visit us on Facebook
DTC Perspectives, Inc is now on Facebook. Stay
Informed on the latest trends in the industry.
| ABOUT SSL CERTIFICATES |
