The latest from DTC Perspectives

Related articles

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing

Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your

Call for Presenters at the DTC Natonal 2008

DTC Perspectives,Inc is calling for Presenters at the DTC National Conference 2008. The DTC National Conference, considered the Forum for DTC Thought Leaders, in the

MDPA Minute: The Obesity-Prevention Issue Featured On ABC’s Sunday Morning Talk Show

The concern about childhood obesity is becoming a hot discussion topic for media opinion leaders, and most recently was featured in a segment with The Naked Chef's

MDPA Minute: Campaign Watch: V8 Juices Encourage Consumers to Drink Their Vegetables

The latest campaign for Campbell Soup Company’s V8 V-Fusion and V8 Vegetable Juices features an emphasis on “serving” its consumers. Of course, what V8 is serving are

Consumer Reports Blasts Away

I like the publication Consumer Reports. They do nice work telling all of us which products we should consider buying from toasters to televisions to trucks. When it

Read all related articles