The latest from DTC Perspectives

DTC in the Era of Consumer Choice Conference Agenda Announced

This year’s annual fall conference, the DTC in the Era of Consumer Choice, will be held October 29 – 30, 2008 at the Westminster Hotel in Livingston, NJ.

Click here to view the different pass options and register for the conference. The best-in-class faculty will cover the latest issues in this new era of DTC. Speakers include:

• Hugh O'Neill, Vice President & head of Market Access and Business Development, Sanofi-Aventis
• Dan Jaffe, EVP, Government Relations, Association of National Advertisers
• Liliana Gil, Director of Marketing, Sourcing Hispanic Marketing Strategy Lead, Johnson & Johnson
• Mike Bloxham, Director of Insight & Research, Ball State University
• Raquel Krouse, Vice President, Director of Healthcare, Interpublic Emerging Media Lab
• Lucy Rose, National Managing Director, Life Sciences Regulatory and Capital Markets Consulting, Deloitte & Touche, LLP
• Alisa Lask, VP of Strategic Marketing, Zimmer
• Kevin Clancy, author of "Your Gut Is Still Not Smarter Than Your Head" and Chairman, Copernicus Marketing Consulting and Research 

Click here to view the full agenda, or here to meet our speakers.

The Top 6 Benefits to Attending DTC in the Era of Consumer Choice:

1. Answer Your Most Pressing Questions – Registered attendees can pre-submit questions to be addressed by speakers directly during presentations, ensuring that you leave the conference with your questions answered. 
   
2. Maximize Your Time – The Conference's new design promises to make the most of your time away from the office. Module moderators will facilitate live Q&A, summarize ideas and keep the learning on track.
   
3. Receive the Latest Tips and Tools from the Experts – Industry leaders from all sectors of director to consumer marketing have been chosen to provide attendees with the most up-to-date and immediately applicable information on formatting DTC based on the impact of consumer choice. 
   
4. Learn How to Correctly Interpret and Apply New Research – Leading market researchers will present the latest from studies including internet, test markets, market segmentation, etc., and teach attendees how to adjust and plan accordingly. Includes a segment on how to apply research to improve ROI.   
   
5. Prepare for What's Coming – As collaborators of a continuously scrutinized medium, DTC marketers must be aware of the current political and regulatory landscape. The agenda includes practical presentations by those 'in the know' on what a brand manager or advertising executive can contingently plan for based on the current environment. More than just what-ifs, these experts will give you applicable steps to take in near future of DTC marketing. 
   
6. Gain Insights on New Media – Discover the latest efforts among innovative marketers and agencies to tap into the consumer migration toward social networks, blogs and mobile messaging, and how to stay within regulatory guidance with your campaigns while getting the most out of new media tools.

Register today for the DTC in the Era of Consumer Choice by signing up online or calling Debra Sander at (973) 377-2106, x-221.
  

About the DTC in the Era of Consumer Choice Conference

Held October 29-30, 2008 in New Jersey at The Westminster Hotel in Livingston, NJ, each fall conference features two full days of presentations, case studies and panel discussions led by a best in class faculty of DTC experts. Each year's focus determined by current DTC events, the agenda provides discussion on strategy, media and best practices to plan for a new year of DTC success. The Fall Conference also includes the DTC Hall of Fame Awards.

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For additional information, or to register for the DTC in the Era of Consumer Choice Conference, please call the DTC Perspectives office at (973) 377-2106 or visit the DTC in the Era of Consumer Choice Conference website.