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DTC Perspectives Announces the Top 25 DTC Marketers
Thursday, 21 February 2008, 10:41 AM
FLORHAM PARK , N.J. (February 21, 2008) — DTC Perspectives , the leading publication for consumer marketers in the pharmaceutical industry, has named its seventh annual list of “The Top 25 DTC Marketers of the Year.”
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DTC Perspectives Magazine Announces the Top 25 Direct-to-Consumer Pharmaceutical Marketers of the Year FLORHAM PARK , N.J. (February 21, 2008) — DTC Perspectives , the leading publication for consumer marketers in the pharmaceutical industry, has named its seventh annual list of “The Top 25 DTC Marketers of the Year.” The 2008 list includes marketers from pharma, biotech and device manufacturers, with Eli Lilly,GlaxoSmithKline, Sanofi-Aventis & Pfizer among the companies with multiple Top 25 selections (see complete list at the bottom). Overall, marketers representing 17 companies have been awarded the prestigious DTC Perspectives' Top 25 honor. “These elite pharmaceutical marketing professionals are this year's top contributors to the advancement of patient outcomes via direct-to-consumer (DTC) pharmaceutical education and marketing,” said DTC chairman Robert Ehrlich. This year's Top 25 members were selected after an industry-wide nomination and screening process. "PARADE is delighted to join DTC Perspectives in recognizing this year's Top 25 DTC Marketers" says PARADE President & Publisher, Randy Siegel. "These individuals play an important role in driving innovation in their field." Pharmaceutical companies, their agencies and supplier partners were invited to submit nominations. The Top 25 List highlights a broad range of people with DTC responsibilities, including product managers, DTC specialists, media directors and specialists in relationship marketing efforts. And the Top 25 DTC Marketers of the Year are… (listed alphabetically) | |||
| Hans Airee | PharmD, Product Director, BONIVA DTC | Boniva | GlaxoSmithKline |
| Holly Barce | Marketing Consultant | Eli Lilly & Co. | |
| Veronique Cardon | Senior Director/Group Leader, Chantix US Marketing | Chantix | Pfizer |
| Melissa Clark | Director, Integrated Consumer Marketing - CVM Franchise Integrated Marketing Solutions Group | Novartis | |
| Tom Connolly | Director, Levitra Marketing | Levitra | GlaxoSmithKline |
| Lynn Crowe | Senior Product Manager, Diabetes Consumer Marketing | Sanofi-Aventis | |
| Craig DeLarge | Associate Director, eMarketing | Novo Nordisk | |
| Mike Derkacz | Executive Director, Cervical Cancer Vaccines | GlaxoSmithKline | |
| Graham Goodrich | Merck Vaccines & Infectious Disease Marketing Communications | Gardasil | Merck & Co. |
| Marci Hanlon | Director of Consumer Marketing | Orencia | Bristol-Myers Squibb |
| Erik Hawkinson | Head, eBusiness | Bayer | |
| Julie Holcombe | Product Director | Premarin | Wyeth |
| Kim Johnson | Marketing Director, US Celebrex | Celebrex | Pfizer |
| Marlene Kiesel Edmonds | Product Director | Vyvanse | Shire |
| Amanda Kleiman | Senior Consumer Marketing Associate | Eli Lilly and Co. | |
| Robin Mandell | Consumer Brand Director, Emerging Brands | AstraZeneca | |
| Nicole Naumoff | Senior Product Manager | Levitra | GlaxoSmithKline |
| Paula Palmer | Product Director, Spiriva DTC | Spiriva | Boehringer-Ingelheim |
| Mary Pietrowski | Director of Marketing | MammoSite | Hologic |
| Pablo Pryzgoda | Product Manager Patient Initiatives | Actelion | |
| Bob Rhatigan | Senior VP, Facial Aesthetics | Allergan | |
| Stephanie Schibell | Assistant Vice President, Consumer Marketing | Sanofi-Aventis | |
| Todd Seifferlein | Manager of DTC Marketing for Diabetes Business Unit | Eli Lilly & Co. | |
| Sheri Stump | Consumer Brand Director | Crestor | AstraZeneca |
| Sarah Vidal | Product Director, Commercial Operations | Roche | |
The annual Top 25 DTC Marketers of the Year was established in 2001 to provide industry
recognition or the people who handle much of the DTC work at drug companies. “Agencies
have many industry awards for their ads, but the individual drug company marketer has few
opportunities to be publicly recognized,” said Ehrlich. “It is time to recognize the faces behind
prominent direct-to-consumer campaigns, because their hard work and dedication to fostering
the industry is often not recognized. The awardees were selected from many worthy candidates.
We intentionally did not rank within the Top 25 because each contribution is uniquely significant.”
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About PARADE Magazine
PARADE is America 's most widely read magazine, reaching more than 70 million readers each
week through 415+ of the nation's leading Sunday newspapers. Each Sunday and every day at
Parade.com, PARADE emotionally connects with Americans around issues they care about most
and moves them to action. PARADE continues its trusted health platform with the Take Control of
Your Health program and the 2008 Your Get Fit Plan . Our health and fitness coverage extends
beyond the pages with Parade.com's Health Channel providing exclusive custom tools, expert tips
and user generated content designed to provide readers the motivation and inspiration each day to
live a healthy lifestyle.
About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer
marketing and advertising. It is published quarterly by DTC Perspectives, Inc ., the leading DTC
consulting, training, and publishing company. The June 2008 issue will feature profiles of the Top
25 DTC Marketers. With an exclusive focus on DTC, and direct contact with many practitioners in
the industry, DTC Perspectives is well positioned to serve as the platform for the industry to
recognize and honor the leading marketers, campaigns and companies in consumer marketing.
For more information about the Top 25 DTC Marketers of the Year awards, contact Mark Tosh,
Editor in Chief, DTC Perspectives at 973-377-2106 x224 or Mark@dtcperspectives.com .
To register for the conference please click here or call (973) 377-2106.
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