The latest from DTC Perspectives

Constrained By Time Or Resources?

If you still would like to attend the 2008 DTC National Conference, but have time or resource constraints, Day Pass Options are now available.

Day Passes can be purchased by phone only, so please call Debra Sander at 973-377-2106, x221 to register for your pass.

Pass Options:
Day 1 Pass, April 16^th, $1195 – Includes Pre-Conference Workshop
Your choice of one of the three pre-conference workshop tracks, each running 8:30 am to noon:

• DTC 2.0: 5 Trends To Capitalize On Now
• How To Improve Your Media Plan Efficiency and Stretch Your Dollar By 10% Tomorrow
• Innovations In Direct-To-Patient – Untapped Opportunities In Patient Education, Retention and Compliance

General Session Speakers on April 16th Include:
DTC: Adapting in Our New Environment
Jenny Alltoft, Vice President, Patient and Marketing Centers of Expertise, Pfizer Inc.        

Future Trends in Technology and Marketing Communications
Peter Sealey, Legendary Marketer and Strategy Expert 

The Regulatory and Legislative Landscape in the 2008 Election Year
Jim Davidson, Legislative Expert, President, Davidson & Company

 
Day 2 Pass, April 17^th, $1195 – Includes Ad Awards Dinner
Virology Franchise Case Study
Karen Best, Director, Advertising Resources, Bristol Myers-Squibb

Consumer Marketing 3.0
Nancy Phelan, Executive Director, Consumer Communications and e-Marketing, Wyeth 

DTC & Listenomics
Bob Garfield, Author and Advertising Critic, Ad Age  

Brand Champions in the Digital Era – How to Shepherd Your Brand in the New World of Consumer Control
Bill Schley, Co-Author of Why Johnny Can't Brand, Rediscovering the Lost Art of the Big Idea

Prescriptions for Improving Digital DTC Advertising Effectiveness
Douglas Zabor, CEO, JZM

Are You Ready to Compete with AETNA, Pepsi and Walmart? An Exploration of Macro Consumer Health Trends and Their Implications
Steve Bodhaine, Group President, Yankelovich

Day 3 Pass/Awards Pass Special, April 18^th, $1195 – Includes Ad Awards Dinner on April 17th and Conference on April 18th with Top 25 Marketers Luncheon
Marketing's Inconvenient Truth – Research on $1B in Ad Spend Demonstrates Major Ad Failure Rate
Greg Stuart, Co-Author of What Sticks: Why Most Advertising Fails and How to Make Sure Yours Succeeds        

The Online Video Opportunity: Achieving Results for Your Brand
Sean Moloney, Co-founder/Executive Producer, Dramatic Health, Inc., Former Director, Marketing Innovations, Pfizer

Search from the Inside Out – Building an Effective Enterprise Scale Search Marketing Program
Bill Hunt, CEO, Global Strategies International

FDA's DDMAC Research Presentation

• Kristin Davis, Deputy Director, DDMAC
• Marci Kiester, Group Leader, DDMAC
• Amie O'Donoghue, Research Team, DDMAC

Top 25 DTC Marketers Panel: 5 Issues in 30 Minutes

• Craig Delarge, Associate Director, eMarketing, Novo Nordisk
• Julie Holcombe, Product Director, Wyeth
• Paula Palmer, Product Director, Spiriva DTC, Boehringer Ingelheim
• Todd Seifferlein, Manager of DTC Marketing for Diabetes Business Unit, Eli Lilly & Co.

To register for Day Passes, please call Debra Sander at (973) 377-2106, x221.

 
About The DTC National Conference
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in direct-to-consumer marketing. Over 3 days, attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. The DTC National also includes the DTC National Advertising Awards and the Top 25 DTC Marketers of the Year Award.

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For additional information, or to register for the DTC National Conference, please call the DTC Perspectives office at (973) 377-2106 or visit the DTC National Conference website.