The latest from DTC Perspectives
Congratulations to the 2008 DTC National Ad Award Winners
The 2008 DTC National Ad Award Winners...
Wednesday, 23 April 2008, 11:16 AM
The 2008 Ad Award winners were announced at the 2008 DTC National Conference. Congratulations to all the finalists and winners!
DTC NATIONAL ADVERTISING AWARDS
2008 Winners
Congratulations to the Winners at the DTC National Advertising Awards Dinner, hosted by RealAge, on Thursday April 17th, 2008.
The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.
Delegates who attended the DTC National Conference determined the winners for both the Best Branded TV and Best Branded Print campaign awards," announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. "Independent expert judging panels determine award winners for the other categories."
Winners listed in order of Gold, Silver,Bronze...
Best Integrated Campaign
Brand |
Company |
Agency |
Ad Title |
Knowmenopause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com |
Orencia |
Bristol-Myers Squibb |
MRM Gillespie and |
“Everyday Things” |
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
Best CRM/Direct Mail Campaign Finalists
Brand |
Company |
Agency |
Ad Title |
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
“Asthma Kid Care” |
COREG CR |
GlaxoSmithKline |
Targetbase |
The COREG CR Migration Initiative |
VESIcare |
GlaxoSmithKline & Astellas |
Targetbase |
Vantage Program |
Best Non-Branded Campaign Finalists
Disease/Condition |
Company |
Agency |
Ad Title |
Rheumatoid Arthritis |
Amgen & Wyeth |
DraftFCB |
“Life Less Interrupted” |
P.A.D. |
Bristol- Myers Squibb & Sanofi Pharmaceutical Partnership |
Gillespie |
“Real Talk” |
Bipolar Disorder |
Bristol-Myers Squibb & Otsuka America |
RTC Relationship Marketing |
“Moving Forward” |
Best Non-Branded Website Finalists
Disease/Condition |
Company |
Agency |
Website |
Atherosclerosis |
AstraZeneca |
Digitas Health |
|
Cervical Cancer |
GlaxoSmithKline |
Heartbeat Digital |
|
Asthma |
AstraZeneca |
Cadient Group |
Best Point-Of-Care Campaign Finalists
Brand/Disease/Condition |
Company |
Agency |
Ad Title |
Pulmicort Respules |
AstraZeneca |
Saatchi & Saatchi Consumer Health + Wellness |
AKC In-office Program |
Orencia |
Bristol-Myers Squibb |
MRM Gillespie |
“Digital Walls” |
Knowmenopause.com |
Wyeth |
Ogilvy Healthworld |
Knowmenopause.com |
Best Medical Device, Test or Operating Procedure Finalists
Brand/Procedure/Device |
Company |
Agency |
Ad Title |
Zimmer Gender |
Zimmer |
AbelsonTaylor |
“Blue Ladies” |
Hip Surgery & |
Saratoga Hospital |
Palio |
Saratoga Hospital |
MammoSite 5 Day Targeted Radiation Therapy |
Hologic |
Diccicco Battista Communications |
“Voices of MammoSite” |
Best Digital Media Campaign Finalists
Brand/Condition |
Company |
Agency |
Ad Title |
GARDASIL |
Merck |
Rapp Collins Worldwide |
“Take a Step Against Cervical Cancer” |
Fluvirin |
Novartis Vaccines |
Cadient Group |
FluFlix Vaccine Awareness Contest |
Knowmenopause.com |
Wyeth |
Avenue A/Razorfish |
“Cheryl Ladd” |
Best Multi-cultural Finalists
Brand/Condition |
Company |
Agency |
Ad Title |
GARDASIL |
Merck |
Prime Access, Inc. |
“Uno Menos” |
Mirena |
Bayer |
Young & Rubicam |
“Where do you want to be?” |
Crestor |
AstraZeneca |
Digitas Health |
“Tu Crestor” |
Best Branded Pharmaceutical Website Finalists
Brand |
Company |
Agency |
Website |
Singulair |
Merck |
Rapp Collins Worldwide |
|
Actonel |
Proctor & Gamble and Sanofi-Aventis |
G2 Direct & Digital |
|
Pulmicort Respules |
AstraZeneca |
Cadient Group |
Best Branded Print Campaign
Brand |
Company |
Agency |
Ad Title |
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
VESIcare |
GlaxoSmithKline & Astellas |
Euro RSCG Tonic |
“Pipe People” |
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” |
Best Branded Television Campaign
Brand |
Company |
Agency |
Ad Title |
GARDASIL |
Merck & Co. |
DDB New York |
“One Less” |
Cymbalta |
Eli Lilly |
DraftFCB |
“Depression Hurts” |
YAZ |
Bayer |
Young & Rubicam |
“Beyond Birth Control” |
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