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Call for Presenters at the DTC Natonal 2008

DTC Perspectives,Inc is calling for Presenters at the DTC National Conference 2008. The DTC National Conference, considered the Forum for DTC Thought Leaders, in the largest DTC-focused event in the industry and a must-do event for DTC Marketers.

DTC Perspectives,Inc is calling for Presenters at the DTC National Conference 2008. The DTC National Conference, considered the Forum for DTC Thought Leaders, in the largest DTC-focused event in the industry and a must-do event for DTC Marketers.

CALL FOR PRESENTERS OF NEW INSIGHTS  

DTC NATIONAL Conference
April 16-18, 2008 Washington D.C. J.W. Marriott

DTC Perspectives Inc. is currently seeking presenters of NEW INSIGHTS and INNOVATIVE Marketing practices for the DTC NATIONAL Conference April 16-18, 2008 . If you have New Insights to share with DTC Thought Leaders we invite you to submit a proposal for a speaking opportunity by close of business Wednesday, October 31st, 2007 . Please click here to submit your proposal

Background – The DTC National Conference
 April 16-18, 2008, J.W. Marriott Washington D.C.

The conference is attended by over 600 industry professionals, and includes both the DTC National Advertising Awards and The Top 25 DTC Marketers luncheon. Our participants represent all the major pharmaceutical companies, including the key DTC Decision makers, advertising agencies, media outlets, and Internet health companies.

The conference is designed to address the key issues facing DTC marketers and to provide answers from DTC Thought Leaders. The key modules of the conference are designed to address issues such as:

1.Doing More with Less 
How to deal with the combined impact of pricing pressure, generics, pipeline uncertainties, budget cuts, and demands for greater accountability and discernable results /ROI? 

2. Thriving within the system
How can you plan for & succeed in the more vigilant and cautious regulatory climate?   

• How can you successfully plan and submit a new campaign to DDMAC in the new era of user-fees and pre-review for broadcast DTC ads?
• How will the new 45-day pre-review period affect media planning?
• How should marketers interpret the new regulatory requirement that an ad's major statement of risks be presented in a "clear, conspicuous and neutral manner"? 
  How can I prepare for the possible outcomes of DDMACs Risk communication research ?
• What is an appropriate stance for playing in new media that balances corporate responsibility/complying with DDMAC regulations and capitalizing on market place opportunities?
•  What will be the impact on FDA/DDMAC and DTC as a result of the 2008 election?
• What will FDA do in terms of writing specific DTC Regulations instead of current guidance system?

3. Brand Experience/Creative Innovations 
How to create DTC campaigns that break through the clutter while being responsible? 

• What are the new approaches being used for DTC brands and what can we learn from them?
• What are the creative dos and don'ts for the emerging media platforms?
• With trends towards one-to-one communications, how personal can the communications get?
• How can DTC help reunite the MD and the patient into a meaningful partnership?
• How can I most effectively utilize DTC for my brand's retention and compliance efforts?
• How can I best utilize disease education in the future?

4.What is the future of the DTC Media Mix?
How to integrate emerging and mainstream media platforms for a more powerful mix? 

• Who has experimented with new media for DTC and what can we learn from the results of these real world case studies?
• For DTC Pharma brands are new media really the next big thing or the next passing fad?
• How to leverage, search marketing, online video, mobile and other emerging technologies while meeting regulatory guidelines?
• How to successfully harness the potential of the consumer generated media platforms (ie blogs, podcasts, wikis, forums), while staying within regulations and guidelines?
• How can direct marketing be leveraged to improve compliance and persistence? How are paper- and electronic-based CRM campaigns used most effectively and what are the advantages and disadvantages of each?
• As the point-of-care sector evolves, are there improvements in efficiency and effectiveness in this channel? How does point-of-care impact overall ROI?
• How to deliver truly integrated marketing (messaging and across channels) that spans TV, print, radio and emerging channels?

We are currently seeking presenters of new consumer insights, and case studies from innovators and thought leaders that will help DTC Practitioners build their brands, in this the turbulent DTC environment. We have a limited number of speaking slots reserved for new insights to be unveiled at the conference.

SUBMISSION GUIDELINES 

Submissions must be made through this link and must be received by close of business Wednesday, October 31, 200 7 to be considered.
Each submission requires:

• Talk title and 50 word thesis/talk description
• Three key take away's delegates will receive from the talk
• One page biography per speaker
• Pharmaceutical case studies are preferred
• Please call Hellen Spanjer, COO DTC Perspectives Inc. with any questions 973-377- 2106 ext 223.

Thank you for your time and consideration,

Hellen

H.A. Spanjer
COO, DTC Perspectives Inc.