The latest from DTC Perspectives
10 Points for Winning with Patients
Wednesday, 23 December 2009, 10:28 AM
From the December 2009 DTC Perspectives magazine: Now is the time to re-think about DTC marketing in the 21st Century. With all of the new ways to engage with patients, Ellen Hoenig-Carlson of AdvanceMarketWoRx suggests 10 prescriptions to help marketers improve their DTC efforts in 2010.
Hoenig-Carlson's top 10 prescriptions can help strengthen DTC efforts in 2010 to “forward their brands and consumers’ lives with new thinking about patient marketing.”
- Adopt an updated definition of DTC
- Embrace the "long tail"
- Go where your consumers are
- Consumers are less open to being sold
- Consumer power is a fact of life
- Keep each brand's strategic core strong
- We live in a "less is more" world
- Don't short change the details
- Define new ROI metrics
- Excel at "active listening"
Click here to read Hoenig-Carlson's full advice for the 2010 outlook for DTC marketing. All other articles – including special coverage of the 2009 DTC Hall of Fame awards – from the December 2009 issue of DTC Perspectives magazine can also be found on our magazine home page.
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